Upmarket food and drink retailer The Jeroboams Group has acquired drinks retailer and wholesaler La Réserve.
La Réserve’s four stores, including Milroy’s of Soho, will bring the number of outlets in Jeroboam’s portfolio to 13.
La Réserve stores will continue to trade under the same name until the beginning of next year, before being integrated into the Jeroboams retail operation.
The trade and wholesale side of La Réserve will be merged with the Laytons trade wine sales teams run by Jeroboams.
La Réserve founders Mark Reynier and Simon Coughlin have sold the company to pursue whisky distillery interests in Scotland.
La Réserve’s four stores, including Milroy’s of Soho, will bring the number of outlets in Jeroboam’s portfolio to 13.
La Réserve stores will continue to trade under the same name until the beginning of next year, before being integrated into the Jeroboams retail operation.
The trade and wholesale side of La Réserve will be merged with the Laytons trade wine sales teams run by Jeroboams.
La Réserve founders Mark Reynier and Simon Coughlin have sold the company to pursue whisky distillery interests in Scotland.
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