Lesser-promoted brands may not make it into the top five in their categories but they still use significant promotional budgets on featured and secondary space in-store. The top five categories overall were led by alcohol, which took the lead last weekend with 17% of the promotional space activity overall. The top five brands featured the usual big names but other alcohol brands that have been on promotion more than once in the past four weeks include Brakspears organic beer and Ushers Founders English ale in Sainsbury's, while JJ McWilliams 75cl wines were on offer in Asda. Grocery and health/beauty and baby categories shared second place with 15% of activity last weekend. In grocery Morrisons allocated space, alongside heavyweights Kellogg and Heinz, to Flava It Marinades from the Manchester Rusk Company and Tiger Tiger's range of Orient-inspired Cup Noodles (both on buy-one-get-one-free. Health beauty & baby activity last weekend saw no new brands, but outside the top five chart brands of note included Schwarzkopf haircare products, Wisdom's Clean Between toothbrush and Wash 'n Go's shampoo and conditioners. In fourth place, soft drinks accounted for 10% of promotional activity. The top five chart shows that carbonated soft drinks still dominate the category overall, but new brands and concepts such as For Goodness Shakes' range of sports milkshakes are also muscling in on activity, on half price at Tesco. The Vimto range was also featured last weekend and has expanded its range to include cordial and ready-to-drink varieties. The frozen category took fifth place just ahead of biscuits/cakes. Walls's lead of 31% was 16 points ahead of nearest rival Nestlé, which had to settle for 14% of space. Alongside the big hitters, frozen scampi brands Kintyre and Sea Spray took a share of the frozen featured space activity with offers in Tesco and Sainsbury's respectively.