Position: Sales and marketing director
Company: Ubevco
The job: Ubevco, which claims to be the UK's largest independent drinks distributor, said Parker's arrival signalled a change of gear for the company. It is preparing to handle a wider brand portfolio, following the recent acquisition of brands such as SAB Miller's Gambrinus and Mike's Hard Lemonade from Mark Anthony Brands. Parker will also be responsible for driving sales of core brands such as SABMiller's Pilsner Urquell and Castle and Asia Pacific Breweries' Tiger Beer. Ubevco has reported year-on-year volume growth of 40% from its brands. Parker said: "It is probably the most exciting business in the beer industry, with the most exciting range of international brands." He said he looked forward to promoting sales of Mike's Hard Lemonade in particular: "It's a challenging part of our portfolio and already has a 23% volume. share of the total ready to drink US market."
Background: Parker's career spans 22 years of work with beer, wine and spirit brands. He was previously md at the Freedom Brewing Company. He started marketing at IDV. After a stint at United Rum Merchants, he spent nine years with Labatt Brewing UK as marketing manager, then marketing director when Rolling Rock was launched and finally joint md.
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