Fresh vegetable specialist Parripak has revamped its identity to include a new logo and strapline.
The company will roll out the redesigned logo across marketing materials, a new website and vehicle livery this month. The logo still features the original green leaf, but within a simplified and more vibrant logo with the word Parripak now in lower case.
The company will use the new strapline, Harvesting the Best, to emphasise the quality of its produce and its ambition to be a one-stop shop for the full range of vegetables, according to MD Gavin McNally.
Solway Veg, which Parripak acquired last year, will also be renamed as Parripak. "To ensure that our brand values are right for today's market, we have gone back to the foundations of our business and undertaken an in-depth analysis of core values," said McNally.
The company will roll out the redesigned logo across marketing materials, a new website and vehicle livery this month. The logo still features the original green leaf, but within a simplified and more vibrant logo with the word Parripak now in lower case.
The company will use the new strapline, Harvesting the Best, to emphasise the quality of its produce and its ambition to be a one-stop shop for the full range of vegetables, according to MD Gavin McNally.
Solway Veg, which Parripak acquired last year, will also be renamed as Parripak. "To ensure that our brand values are right for today's market, we have gone back to the foundations of our business and undertaken an in-depth analysis of core values," said McNally.
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