Nestlé is presenting Rolo consumers with the dilemma of shared greed or sheer greed this month, with an on pack offer to win either £10,000 for themselves or £5,000 for them and £5,000 for a nominated friend. Consumers can choose to enter one of two prize draws when they buy Rolo or Rolo Cookies. The competition harnesses the high profile of cash prizes ­ triggered by the Lottery and TV's Who Wants to be Millionaire? It also builds on Rolo's longrunning Do you love anyone enough to give them your last Rolo?' advertising theme. Nestlé is backing the brand, which it values at £32m, with a £3.5m advertising campaign to start later this year. {{MARKETING PRODUCTS }}