Holsten has renewed its sponsorship of Spurs after a four year break. Its long running deal with the club ended in 1994 when the German brewer decided to use the money to relaunch its core Pils brand. The new sponsorship will run for three years starting next season. A new presentation has been developed for the flagship brand of the London Gin Company, The London Gin No 1. A Korean spirit made with grain and sweet potato which is drunk throughout China and Japan is being made available in Europe. Jinro has appointed Wise World Trading in Middlesex distributor of Soju and a range of its spirits and beers. Soju has been credited as the bestselling spirit in the world ahead of Bacardi. Caledonian Brewery has released its limited edition Burns Ale in time for the annual Burns Night Suppers on January 25. It has off-trade listings in Sainsbury, Morrisons, Waitrose and Scottish Asdas. The 500ml bottles will retail at £1.59. The packaging for the French wine range Le Piat d'Or has been revamped for the first time since its launch in 1979. The new look which will go on the shelves this month puts greater emphasis on the brand's French heritage. UDV is also repackaging Maison Piat's Single Grape Variety Wines. These will be available in April. Customs and Excise figures for January to August last year show South African wine imports to the UK have increased 21% against the same period in 1997. The country is now the sixth biggest wine importer to the UK. A Web site has been launched for the London International Wine Fair. This will give visitors the chance to do their pre-show research via their computers. This has been dedicated to the trade only and access has to be gained by a registration mechanism. Anheuser-Busch has concluded a deal with FIFA for Budweiser to become the official beer sponsor of the next two World Cups. The beer has been a sponsor of the last four tournaments. The brewer believes the event is the best international sports marketing vehicle in the world. {{DRINKS }}