British exhibitors were out in force at Anuga with 80 companies represented in seven of Anuga’s 14 halls. However, this strong turnout was not enough to persuade a single minister from any of the home countries to support them by attending the world’s top food show.
FFB’s chief executive David McNair said he was pleased by the British representation, particularly by the number of small and medium companies.
But he expressed his disappointment that no minister attended. “It was a missed opportunity by the government to highlight the support it gives the UK food and drink industry,” said McNair.
There were plenty of first time exhibitors and they reflected the diversity of the British food and drink industry, with exhibitors ranging from drinks firm Belvoir Fruit Farms to innovative frozen food company KK Fine Foods.
One company making its debut was Stream Foods, which picked up an Anuga innovation award with its School Bars fruit bars. “This is our first international show and we have had phenomenal interest from around the world,” said Stream Foods’ sales director Paul Newberry.
Three other British companies won Anuga innovation awards - First Quality Foods with Xpress Couscous, One-Shot Corporation with its Revolver drink system and Food Brands Group for its Rocket Fuel coffee drink (see separate story). Innovation was also rewarded by Food from Britain which presented Patak’s Foods with an award for its Tikka Masala Wrap Kit which was judged the best new product on the British stands.
Hybu Cig Cymru, the promotional body for Welsh meat, made its first major outing on the international stage since its launch and BPEX, the newly-formed British Pig Executive, also had a high-profile presence.
Julian Hunt & Sean McAllister
FFB’s chief executive David McNair said he was pleased by the British representation, particularly by the number of small and medium companies.
But he expressed his disappointment that no minister attended. “It was a missed opportunity by the government to highlight the support it gives the UK food and drink industry,” said McNair.
There were plenty of first time exhibitors and they reflected the diversity of the British food and drink industry, with exhibitors ranging from drinks firm Belvoir Fruit Farms to innovative frozen food company KK Fine Foods.
One company making its debut was Stream Foods, which picked up an Anuga innovation award with its School Bars fruit bars. “This is our first international show and we have had phenomenal interest from around the world,” said Stream Foods’ sales director Paul Newberry.
Three other British companies won Anuga innovation awards - First Quality Foods with Xpress Couscous, One-Shot Corporation with its Revolver drink system and Food Brands Group for its Rocket Fuel coffee drink (see separate story). Innovation was also rewarded by Food from Britain which presented Patak’s Foods with an award for its Tikka Masala Wrap Kit which was judged the best new product on the British stands.
Hybu Cig Cymru, the promotional body for Welsh meat, made its first major outing on the international stage since its launch and BPEX, the newly-formed British Pig Executive, also had a high-profile presence.
Julian Hunt & Sean McAllister
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