Instore tastings and advertising in the customer magazines published by grocery multiples will be supporting the De Kuyper liqueur range this winter. Distributor First Drinks Brands is planning to build on last year's pre Christmas performance when the brand increased volume sales by 101% and led the category. Brand manager Claire Knott said: "Not only has De Kuyper taken brand leadership from Bols, but the effect of First Drinks' management of cocktail liqueurs can be seen in the 22% year-on-year category growth. "We are confident this will continue." {{DRINKS }}