0-4 years 5-9 years 10-15 years 1. Teletubbies Simpsons Simpsons 2. Winnie the Pooh Rugrats South Park 3. Thomas the Tank Engine Barbie Rugrats 4. Rugrats Star Wars Star Wars 5. Disney generally Teletubbies Lion King 6. Barbie Disney Winnie the Pooh 7. The Lion King Action Man Barbie 8. The Simpsons Lion King Teletubbies 9. Action Man Winnie the Pooh/Tom & Jerry Disney 10. 101 Dalmatians/Tom & Jerry Toy Story/South Park Wallace & Gromit Source: NOP/Mintel {{FOCUS SPECIALS }}