>>shopping early for christmas…availabililty…piped carols…retailer stocking priorities
Retailers will be reassured to hear that only one in four consumers plans to spend less this year than last year on their Christmas shopping. However, the news that only 10% intend to spend more will not be as welcome. Most reckon they will spend the same - about £565.80.
Retailers’ efforts to make the Christmas shopping period earlier every year strike a discord with most shoppers.
They cite stock hitting the shelves in September as second only to longer queues at the checkout in the list of Christmas bugbears.
Safeway customers, in particular, moan about out of stocks, while Morrisons shoppers say that it is other shoppers who really get on their nerves. Predictably, shoppers find the relentless drone of Christmas carols and the battle to find parking space perennial irritants.
Retailers are failing to get it right when it comes to what hits the shelves first - shoppers tend to buy non-food gifts and Christmas dinner ingredients first - not the puds and cakes that by the day itself are ubiquitous in store.
One thing that really worries shoppers about Christmas? Not having enough space in their fridges for the food they buy!
Surprisingly, the most stressful aspect of Christmas, according to the survey, is coming up with ideas for presents for nearest and dearest, particularly for Morrisons' shoppers, who are significantly more likely to use internet/websites for present inspiration. The cost is a secondary consideration.
Of the non food items that shoppers would consider buying from their supermarket rather than from any other type of store, homewares are most likely, particularly with shoppers in Asda.
However, half of those surveyed prefer to shop away from the grocery multiples.
Retailers will be reassured to hear that only one in four consumers plans to spend less this year than last year on their Christmas shopping. However, the news that only 10% intend to spend more will not be as welcome. Most reckon they will spend the same - about £565.80.
Retailers’ efforts to make the Christmas shopping period earlier every year strike a discord with most shoppers.
They cite stock hitting the shelves in September as second only to longer queues at the checkout in the list of Christmas bugbears.
Safeway customers, in particular, moan about out of stocks, while Morrisons shoppers say that it is other shoppers who really get on their nerves. Predictably, shoppers find the relentless drone of Christmas carols and the battle to find parking space perennial irritants.
Retailers are failing to get it right when it comes to what hits the shelves first - shoppers tend to buy non-food gifts and Christmas dinner ingredients first - not the puds and cakes that by the day itself are ubiquitous in store.
One thing that really worries shoppers about Christmas? Not having enough space in their fridges for the food they buy!
Surprisingly, the most stressful aspect of Christmas, according to the survey, is coming up with ideas for presents for nearest and dearest, particularly for Morrisons' shoppers, who are significantly more likely to use internet/websites for present inspiration. The cost is a secondary consideration.
Of the non food items that shoppers would consider buying from their supermarket rather than from any other type of store, homewares are most likely, particularly with shoppers in Asda.
However, half of those surveyed prefer to shop away from the grocery multiples.
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