>>REFRESH UK TRADE SECTOR MANAGER FOR CASH AND CARRY, WHOLESALE AND CONVENIENCE
Bob Patch’s feet have hardly touched the ground since he joined brewer and importer Refresh UK in October. He was personally responsible for ensuring Refresh UK kept the independent sector supplied with the right amount of the brands at the right prices in the run up to Christmas.
The brands in question included Hobgoblin, Wadworths 6X and Löwenbräu, some of which are brewed by Refresh UK, while others are distributed under licence.
Towards the end of 2003, Patch was flitting between wholesalers such as Booker and independent retailers such as Booths Supermarkets and Costcutter to push the brands.
He explains: “The bulk of my week is taken up with visiting the head offices of wholesalers and retailers to discuss stock issues, how orders have gone and annual performance figures.”
Patch says the issue of price competition with the multiples is something he frequently discusses with cash and carries. “Even with their buying power, they couldn’t compete with the multiples on price this Christmas.”
Reviewing a recent week, he says: “On Monday I was in
London, visiting C& Cs to see how they performed against the multiples in terms of Christmas sales.
“On Tuesday I visited Booths Supermarkets’ head office to discuss a programme of national promotional activity for the next 12 months.
“On Wednesday I met Landmark to go through its year-end figures.”
He says he visited Whittalls C& C, a Nisa CBC customer, on Thursday to look at developing business with the company.
Finally, on Friday he and sales director James Coyle met Rob Large, senior buyer at Nisa-Way, to discuss the overriders it had earned on last year’s sales.
With the recent appointment of national account executive Gus Lunt, Patch hopes his workload will get a little easier.
flitting from one meeting to the next
Bob Patch’s feet have hardly touched the ground since he joined brewer and importer Refresh UK in October. He was personally responsible for ensuring Refresh UK kept the independent sector supplied with the right amount of the brands at the right prices in the run up to Christmas.
The brands in question included Hobgoblin, Wadworths 6X and Löwenbräu, some of which are brewed by Refresh UK, while others are distributed under licence.
Towards the end of 2003, Patch was flitting between wholesalers such as Booker and independent retailers such as Booths Supermarkets and Costcutter to push the brands.
He explains: “The bulk of my week is taken up with visiting the head offices of wholesalers and retailers to discuss stock issues, how orders have gone and annual performance figures.”
Patch says the issue of price competition with the multiples is something he frequently discusses with cash and carries. “Even with their buying power, they couldn’t compete with the multiples on price this Christmas.”
Reviewing a recent week, he says: “On Monday I was in
London, visiting C& Cs to see how they performed against the multiples in terms of Christmas sales.
“On Tuesday I visited Booths Supermarkets’ head office to discuss a programme of national promotional activity for the next 12 months.
“On Wednesday I met Landmark to go through its year-end figures.”
He says he visited Whittalls C& C, a Nisa CBC customer, on Thursday to look at developing business with the company.
Finally, on Friday he and sales director James Coyle met Rob Large, senior buyer at Nisa-Way, to discuss the overriders it had earned on last year’s sales.
With the recent appointment of national account executive Gus Lunt, Patch hopes his workload will get a little easier.
flitting from one meeting to the next
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