All Trends articles
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Comment & OpinionM&S single-ingredient cereal sacrifices health for image
Companies need to demonstrate trustworthiness when it comes to health claims, says Anthony Warner, development chef at New Food Innovation and author of The Angry Chef
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Category ReportThe summer pig-out: trends in barbecue 2025
Barbecuing last year hit heights not seen since 2021 as Brits took inspiration from around the world. So, what’s cooking for 2025?
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Comment & OpinionFor the future of petfood, look to Gen Alpha’s eating habits
Emerging health trends will be pivotal for the petfood industry, says Kate Vlietstra, Mintel senior food and drink research director
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WhitepapersFrom trial to trust: how to build real brand loyalty in 2025
YouTube celebrities are disrupting the FMCG industry, outperforming even the biggest of media budgets. Those that choose not to adapt, do so at their peril. Discover how to protect your brand and build loyalty without increasing your budget.
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Comment & OpinionWhat does Lidl’s TikTok Shop mean for the future of grocery?
Does Lidl’s TikTok Shop mean consumers will be placing orders for their entire weekly supermarket shops on social media?
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Comment & OpinionWhy Unilever’s CEO is betting big on social media marketing
In a fireside chat, Fernando Fernandez indicated his intention to move to a ‘social first’ marketing strategy, says Warren Ackerman, head of European consumer staples research at Barclays
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Promotional FeaturesWin in biscuits with twists on the classics
The UK biscuit market is competitive, but with evolving consumer tastes, there’s ample opportunity for brands to shine. Read how, by embracing innovation and quality, brands like Border Biscuits are driving growth with new flavours and convenient formats that cater to modern snacking habits.
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Category ReportThe rise of drinkable desserts: trends in dairy drinks 2025
From chocolate fudge to birthday cake, dairy brands are adding indulgent shakes inspired by afters. Is their health kick over?
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Promotional VideosWhy kombucha is set to take a starring role in the soft drinks fixture
Discover the role health and wellness is playing within the adult soft drinks category and why kombucha offers an untapped growth opportunity for UK retailers.
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Comment & OpinionLidl’s TikTok Shop success is a bellwether for fmcg brands
TikTok Shop requires the perfect mix of creative, community and commerce, says Alex Walker, MD at Havas Market UK
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Promotional FeaturesUnlocking hidden profits: how brands are undervaluing loyalty
Loyalty programmes can struggle to demonstrate clear financial returns due to poor tracking and over-reliance on discounts. Read how data-driven strategies and financial accountability can unlock their full potential.
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Comment & OpinionWhy the future of plant-based food is ‘reassuringly natural’
The plant-based category has faced strong headwinds in recent years, but the all-natural subcategory will help revitalise the sector, says Jason Belmont, MD at Gosh Food
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Comment & OpinionSocial media hacks are changing the face of home cooking
Cooking hacks on social platforms such as TikTok, Instagram and YouTube are fundamentally reshaping how people approach cooking and eating, says David Milner, executive chairman at Crosta Mollica
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Comment & OpinionBovaer uproar shows the perils of cutting-edge innovation
For hundreds of years, cultural scepticism of the unfamiliar has successfully infiltrated our groupthink, says Mario Creatura, director of public affairs at The MHP Group
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NewsPilgrims Choice launches Inclusions blended cheese range
The cheddar brand has launched four SKUs of Mature Cheddar blended with herbs, spices, vegetables and seasonings
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Comment & OpinionTrendy categories are fragile. Here’s a Prime example
Mistaking fleeting conformity for long-term commitment is a gamble that can leave once-thriving categories struggling to survive, says Chris Blythe, director of The Brand Nursery
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Comment & OpinionHeinz is taking a gamble with its Dreamz recipe campaign. Or is it?
Don’t be surprised if Heinz goes for a Beanz flavour that is a talking point rather than a crowd pleaser
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NewsLidl’s TikTok Shop launch sells out in 18 minutes
The discounter went live on TikTok Shop with a limited run of 3,000 bundles of high-protein products at about 10am today
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Comment & OpinionCan libido-boosting food & drink appeal to Brits?
With the right branding and transparent approach to information, aphrodisiac drinks can resonate among stressed-out consumers, says Alex Beckett, Mintel senior director of food & drink research
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Comment & OpinionCellular meat won’t take off in our lifetimes
It is laughable to suggest cell-grown meat will make any inroads into global consumption within 25 years, says Anthony Warner, development chef at New Food Innovation and author of The Angry Chef