All Trends articles
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Promotional FeaturesWhy CPG suppliers need to think differently about which brands matter most to customers
Getting an in-depth understanding of what consumers want from a CPG brand in the retail environment is crucial to gaining and retaining loyalty – and it’s not always easy for suppliers to judge. Now, a new retail study, launching in early 2025, will look at the factors shaping CPG success.
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Comment & OpinionChaos cakes and ‘newstalgia’: Pinterest’s 2025 food & drink trends
We predict next year will be all about experimentation, playfulness and expression, says Beth Horn, MD at Pinterest UK
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Comment & OpinionBrewDog betting big on lager? It’s jarring, but it makes sense
BrewDog wants to become a top four brewer, and knows only lager will get it there
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Comment & OpinionSticking-plaster tactics won’t solve systemic food issues
Instead of trying to treat the symptoms, we should be asking why problems of injustice and ill health are happening to begin with, says Dan Crossley, executive director at the Food Ethics Council
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Category ReportBack with a bang: food to go trends 2024
Food to go has exploded in the past year, with annual unit sales at last overcoming the slump caused by Covid. Who’s cashing in?
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Comment & OpinionValue isn’t all about price. Know your brand’s DNA
Price is just one facet of value – and it may not even be the most important for long-term growth, says Rachel White, MD UK&I at NIQ
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Promotional VideosDiscover how to elevate brand presence in the trending biscuit category
The biscuit market is evolving, as consumers crave new flavours and indulge in biscuits across new occasions. In this video, McVitie’s discusses the strategies helping the brand stand out from the crowd.
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Comment & OpinionMove over Aperol: can Mionetto’s new aperitif own spritz?
With sparkling wine drinkers increasingly comfortable heading to own label, the ability to offer a branded spritz experience might be the livener Mionetto needs
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Range PreviewSainsbury’s launches new pan-Asian ready meal range
From beef bibimbap to gochujang chicken, Sainsbury’s is responding to its shoppers’ evolving tastes
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Category ReportA new dawn for plant-based?
Cost of living struggles have hit plant-based sales, but the market is looking to recover with a more natural generation of products
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Analysis & FeaturesHow supermarket accelerators & incubators are changing retail
Supermarket innovation schemes are popping up all over the shop. The aim is simple: to foster growth among their supplier base. But there are big differences in approach
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Comment & OpinionTwo Japanese flavours set to take the UK by storm
Japanese cuisine is growing in popularity, particularly among younger consumers, says Regina Maiseviciute Haydon, food & drink global analyst at Mintel
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Comment & OpinionThe trouble with AI-generated personas
By generating synthetic personas that mimic humans, researchers can explore diverse consumer behaviours, preferences and trends at scale, say Kerry Jones of Greencore, and Julia Brannigan of Bulbshare
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Category ReportWorld food hits the street: world cuisine category report 2024
Street food inspired by Malaysian, Filipino and other south east Asian cuisines is gaining popularity as Brits widen their culinary horizons. Who’s cashing in?
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Comment & OpinionWhy Ottolenghi is betting on pilpelchuma as next harissa
Pilpelchuma stems from Libyan cuisine, which is relatively unexplored in the UK
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Category ReportThe fashion for fermented: functional foods trends 2024
Move over protein. Fermented foods are the latest trend to take the functional world by storm. Is it a fad or a long-term opportunity?
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Comment & OpinionThe three routes to growth for fmcg brands
Brands should look beyond penetration to find genuine avenues for growth, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionMushroom meal pastes and vegan K-food: six trends from Sial Paris 2024
Sial Paris has become one of the must-attend events for the food and drink industry. This week’s event was no different
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Category ReportProtein gets the feelgood factor: protein trends 2024
Protein isn’t just for gym rats. Growing numbers of Brits are upping their intake for general health and to ‘feel good’
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WhitepapersHow 9 FMCG brands are driving growth with out of home
FMCG brands are leveraging out of home advertising to boost visibility and drive growth. In this whitepaper Clear Channel explore the tech’s success.