All Trends articles – Page 12
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News
Spar works with US distributor Congo Brands to bring Prime drinks to stores
The move makes Spar the first symbol group in the convenience channel to stock Prime
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Comment and Opinion
Discounters define the rules of the game. Can supermarkets take control in 2023?
Retailers may have to stop obsessing about the national share numbers or at least analyse them very differently, says Jeremy Garlick, partner at Insight Traction
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Analysis and Features
The Grocer’s 22 most-liked Instagram new products of 2022
Check out the top NPD for 2022. How many have you spotted in your local supermarket?
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Comment and Opinion
How UK shoppers adapted to this volatile year – and what 2023 may hold
This year we witnessed the most significant step-change in fmcg spending since the economic crisis in 2009, says Rachel White, NielsenIQ MD UK & Ireland
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Comment and Opinion
Why Cadbury’s ‘Glass and a Half in Everyone’ has cut through a year of top campaigns
It can only be a matter of time before Cadbury-a-like ads start showing up, says Jon Evans, chief customer officer at System1
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Analysis and Features
The Top Launches in each food and drink category 2022
Each of the categories covered in our Top Products report features a Top Launch – the product most significant to its respective category in 2022
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Analysis and Features
How ‘unpredictable’ TikTok became essential for fmcg brands
As Elon Musk creates chaos on Twitter and Mark Zuckerberg focuses on the metaverse, TikTok has become the go-to social platform for fmcg brands
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Reports
A viral food trend for each month of 2022
From a mega chippy to a ’healthy’ cola alternative
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News
How to Win with Gen Z in Grocery is theme for The Grocer’s 2023 conference
The Grocer will ask how the industry can appeal to Generation Z shoppers
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Comment and Opinion
What Pinterest has pinned as the food and drink trends of 2023
Being prepared for upcoming trends before they go big can help create brand affinity and ultimately drive sales, says Bela Mashru, head of grocery at Pinterest
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Comment and Opinion
Which fmcg categories are proving the most resilient as we head into 2023?
While growth opportunities will exist, finding them will be challenging, says Steph Cullen, head of manufacturing at IRI
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Comment and Opinion
Prime sports energy drink: what’s the secret of its success?
Prime may seem like a standard sports drink, but YouTubers KSI and Logan Paul have quickly created a sales phenomenon
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Analysis and Features
The five TikTok food trends defining the end of 2022
From air fryers and butter boards to ASMR, these are the trends driving views on TikTok
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Comment and Opinion
How Brits could change food & drink habits during the World Cup
The location and timing will lead to many of us watching the games from our home country, says Rachel White, MD UK&I at NielsenIQ
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Analysis and Features
Where will shoppers make sacrifices to save money this Christmas?
Two-thirds of Brits are planning to cut back on food and drink spend as inflation mounts
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Analysis and Features
Christmas in a crisis: how shoppers are adapting festive habits to save money
The season of indulgence is upon us, but for many British households, the focus this year will be on keeping warm and saving money
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Comment and Opinion
Why the Rustlers All-Day Breakfast Pancake Stack deserves to be New Product Awards Champion of Champions
In the cost of living crisis, it’s really important to consumers that food and drink innovation delivers on taste and value
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Reports
Quick eats and water rationing: Key trends from Mintel’s 2023 Food & Drink report
Mintel’s report illuminates the year ahead. What will crisis-fatigued consumers want in 2023?
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Analysis and Features
A week of TikTok’s most watched foodie videos
Showcasing trends such as air fryer recipes and the ever-popular speculoos biscuit, the month’s top videos also reflect the changing season with warm, wintry dinners
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Analysis and Features
How Game of Thrones, Campari and TikTok created a pop culture moment
Searches for negroni sbagliato cocktails have skyrocketed in the wake of a viral TikTok meme