All Trends articles – Page 12
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ProfilesMy food & drink job: Helena Busiakiewicz, food content creator, BBC Good Food
Helena talks the glamour of Nigella Lawson, recipe testing for content creation and the lessons learned through hard restaurant work
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Comment & OpinionRetail media: why the hype?
Global valuations predict the retail media market will be worth more than linear TV by the end of 2025, says Matt Lee, MD at Capture
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Comment & OpinionIs It Cake Too? Minor tweaks, specific skills, easily guessed imitations
The object-or-cake trend was already old hat by the time the first one came out
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Comment & OpinionFood waste: four game-changing strategies we can all adopt now
Progress on food waste so far is insufficient but where we need to focus action is clear, says Sebastian Munden, chair of Wrap
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Comment & OpinionWhat fmcg can learn from Apple and VW
The benefits of thinking differently about category management are clear for both brands and shoppers, says Andrew Hovells, strategy director at Live & Breathe
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Comment & OpinionHow brands can avoid common pitfalls on Threads
The best strategy we’ve seen is testing and learning, trying different types of content and seeing what works, says Pete Sayburn, CEO of agency matchmaking platform Studiospace
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NewsSelf-checkouts causing customer service levels to fall
Average customer service scores fell by an average 1.2ppts in the Grocer 33 annual mystery shopping survey
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Comment & OpinionNew York Fancy Food Show 2023: seven emerging trends
Joyful marketing and ‘flavour pearls’ were on the menu, says Chris Blythe, director at The Brand Nursery
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NewsGrocer Gold Awards 2023: Britain’s favourite supermarket
Tesco crowned Britain’s Favourite Supermarket in survey of 7,000 shoppers
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ReportsWhy more lunches for kids include sandwiches
UK children have tucked into 308.4 million packed lunches in the past year
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ReportsWhat’s for the chop as Brits cut lunch spend?
Chicken korma, lasagne and the like “are likely to be the biggest beneficiary of cost-saving cooking measures”
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Comment & OpinionWe must stop our ‘success or failure’ mindset on innovation
We must start measuring innovations by their vitality, says Ramon Melgarejo, MD at NIQ Bases
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NewsSavant app sees chefs earn commission on product recommendations
The Savant app features hours of free content from a long list of Michelin-starred chefs
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Comment & OpinionWhat can fmcg industry expect as pricing decelerates?
The more optimistic view is that companies will be able to use the relief from lower costs to spend more on marketing and promotion, says Warren Ackerman, head of European consumer staples research at Barclays
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NewsInfluencer marketing 101: long-term returns with authentic content strategy
At a time when many nutrition brands are attempting to carry out social media marketing without long-term strategy, now is the time to strike with a low-risk ‘authenticity’ focused plan that could garner long-term returns
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Comment & OpinionHow to win shoppers with last mile sustainability initiatives
Sustainable delivery and packaging now has to be considered as part of a holistic approach to the entire customer journey, says Mark Geden, head of strategic planning at Tribal
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Promotional FeaturesWhy the taste of the American South is a hit with UK consumers
Discover the key attributes that are making bourbon so popular in the UK and how retailers can capitalise on its success.
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NewsGin boom officially over as big brands see sales slump
Leading the decline in value sales is Gordon’s, which has shed £72.8m
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RankingsThe drinks brands trying to make the world a better place
Alcohol brands are reacting to consumer demand for better ethics with (mostly) favourable results. What are the positives and pitfalls of a higher sense of purpose?
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NewsTesco to stock Prime energy drink from next week
It is understood that Tesco will have an exclusive deal to sell the brand’s latest flavour: strawberry watermelon