All Trends articles – Page 14
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Comment & OpinionHow gen Z is challenging conventional marketing wisdom
Understanding the right way to connect with gen Z is fundamental for brands to create meaningful experiences, says Lizzie Nolan, chief transformation officer at Havas Media Group UK
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Promotional FeaturesUnderstanding the grocery shopper to win in 2023 and beyond
Shoppers are facing a multitude of challenges, but understanding their changing motivations can help brands unlock growth throughout 2023 and beyond. Here, Focus Insights explores these motivations and the latest grocery trends.
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Analysis & FeaturesWhat about the gen Z shoppers on the other end of the phone?
A new generation of influencers are emerging with strong appeal for young consumers. Ahead of The Grocer’s upcoming gen Z conference, what are the benefits and pitfalls of working with them? And who are the most influential in food and drink?
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Analysis & FeaturesThe eight most influential food and drink influencers of 2023
This list proves you don’t have to be Gen Z yourself to know how to influence
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ReportsHow East Asian flavours are making a splash in sauces
Flavours from the likes Japan, Korea and Vietnam have been rolling out at the speed of a bullet train
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Category ReportWhy slow cooking could turbocharge sauces: cooking sauces category report 2023
As cash-strapped consumers cut back on eating out and try less energy-intensive cooking methods, a new opportunity has arisen
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ReportsAre smokeless tobacco claims overheated?
“There is a growing body of evidence to support the reduced harm potential of heated tobacco products”
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Comment & OpinionFrom lab-grown meat to insects, alternative proteins are the future of our diets
Alternative proteins face regulatory hurdles but applications are already in progress around the world, say Katrina Anderson, associate director and Sian Edmonds, senior associate at Osborne Clarke
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NewsSainsbury’s confirms it is listing Prime Hydration drink this week
The listing includes a new limited edition Orange and Mango flavour
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ReportsWhy soft seltzers are making a big splash
While units shrank by 4.4%, Kantar says flavoured sparkling is attracting new shoppers
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Guide ToThe Grocer Guide To Confectionery
Discover how suppliers are responding to the market and what early impact HFSS legislation is having on shoppers’ buying trends in the category.
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Comment & OpinionSustainability, AI, people: the macro trends to watch this year
Demand a triple-win for consumers, retailers and suppliers in each of these areas, says David Sables, CEO of Sentinel Management Consultants
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Comment & OpinionHow robots, AR glasses and oven-free kitchens will change cooking by 2040
Mintel believes AR glasses, kitchen farms and metaverse cooking games are the future. Here are its top predictions for UK kitchens in 2040
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ReportsCracking up: profit/loss of top 10 egg packagers
The UK’s top 20 egg producers and packers had a collective turnover of just over £1bn in their most recently published accounts
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Guide ToThe Grocer Guide to Hot Beverages and Cold Brew
With the resurgence of out-of-home drinks post-Covid, find out why suppliers’ eyes are now turned towards the at-home opportunity, in the UK over 2023 as inflationary pressures bite.
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Whitepapers5 ways to use product sampling to drive content on TikTok
Discover how sampling can supercharge your content, build awareness, and drive impact for your brand.
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ReportsWhy dessert cereal is taking off on TikTok
‘People are becoming more inventive with their choices’ in a trend that started during the pandemic
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Comment & OpinionFirst the discounters, what next? How to spot grocery’s next big thing
Doing business with emerging players in grocery will keep you abreast of the latest trends, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionTimes are tough, but brands must avoid short-term thinking
There are huge dangers in judging success over the short term and assuming it will apply to the long term, says Nick Woods, strategy & creative director at Sunny Side Up
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Comment & OpinionWhy 2023 is the year of ‘back to basics’ and collaboration
Our industry will weather 2023 better if we look at what our shoppers tell us through their spending and response to change, says Steph Cullen, head of manufacturing at IRI