All Trends articles – Page 17
-
NewsGen Z marketing conference programme unveiled by The Grocer
Taking place on Tuesday 14 March at Kings Place in London, the event will explore everything the industry needs to know about how to win with gen Z in grocery
-
Comment & OpinionWhat will be the key shopper motivations in 2023?
Understanding the motivations of shoppers this year will be key to capturing spend, says Matt Lee, MD at Capture
-
NewsAlcohol-free drinks and vegan food top Sainsbury’s Nectar purchases in 2022
Sainsbury’s released data on the shopping choices of 17.6 million members of its Nectar loyalty scheme
-
NewsSpar works with US distributor Congo Brands to bring Prime drinks to stores
The move makes Spar the first symbol group in the convenience channel to stock Prime
-
Comment & OpinionDiscounters define the rules of the game. Can supermarkets take control in 2023?
Retailers may have to stop obsessing about the national share numbers or at least analyse them very differently, says Jeremy Garlick, partner at Insight Traction
-
Analysis & FeaturesThe Grocer’s 22 most-liked Instagram new products of 2022
Check out the top NPD for 2022. How many have you spotted in your local supermarket?
-
Comment & OpinionHow UK shoppers adapted to this volatile year – and what 2023 may hold
This year we witnessed the most significant step-change in fmcg spending since the economic crisis in 2009, says Rachel White, NielsenIQ MD UK & Ireland
-
Comment & OpinionWhy Cadbury’s ‘Glass and a Half in Everyone’ has cut through a year of top campaigns
It can only be a matter of time before Cadbury-a-like ads start showing up, says Jon Evans, chief customer officer at System1
-
Analysis & FeaturesThe Top Launches in each food and drink category 2022
Each of the categories covered in our Top Products report features a Top Launch – the product most significant to its respective category in 2022
-
Analysis & FeaturesHow ‘unpredictable’ TikTok became essential for fmcg brands
As Elon Musk creates chaos on Twitter and Mark Zuckerberg focuses on the metaverse, TikTok has become the go-to social platform for fmcg brands
-
ReportsA viral food trend for each month of 2022
From a mega chippy to a ’healthy’ cola alternative
-
NewsHow to Win with Gen Z in Grocery is theme for The Grocer’s 2023 conference
The Grocer will ask how the industry can appeal to Generation Z shoppers
-
Comment & OpinionWhat Pinterest has pinned as the food and drink trends of 2023
Being prepared for upcoming trends before they go big can help create brand affinity and ultimately drive sales, says Bela Mashru, head of grocery at Pinterest
-
Comment & OpinionWhich fmcg categories are proving the most resilient as we head into 2023?
While growth opportunities will exist, finding them will be challenging, says Steph Cullen, head of manufacturing at IRI
-
Comment & OpinionPrime sports energy drink: what’s the secret of its success?
Prime may seem like a standard sports drink, but YouTubers KSI and Logan Paul have quickly created a sales phenomenon
-
Analysis & FeaturesThe five TikTok food trends defining the end of 2022
From air fryers and butter boards to ASMR, these are the trends driving views on TikTok
-
Comment & OpinionHow Brits could change food & drink habits during the World Cup
The location and timing will lead to many of us watching the games from our home country, says Rachel White, MD UK&I at NielsenIQ
-
Analysis & FeaturesWhere will shoppers make sacrifices to save money this Christmas?
Two-thirds of Brits are planning to cut back on food and drink spend as inflation mounts
-
Analysis & FeaturesChristmas in a crisis: how shoppers are adapting festive habits to save money
The season of indulgence is upon us, but for many British households, the focus this year will be on keeping warm and saving money
-
Comment & OpinionWhy the Rustlers All-Day Breakfast Pancake Stack deserves to be New Product Awards Champion of Champions
In the cost of living crisis, it’s really important to consumers that food and drink innovation delivers on taste and value