All Trends articles – Page 6
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Category Report
Easter & spring trends 2024: The rise of the mega-egg
Brands and retailers are super-sizing Easter eggs for this year’s festivities – at a higher price per kilo than smaller treats. Why?
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Category Report
Cereals & On the Go trends 2024: A wakeup call for breakfast brands
With own label slurping up sales, just six of the UK’s top 30 cereal brands are in volume growth. How can they rouse themselves?
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Comment and Opinion
Will Harry Kane help bone broth hit the big time?
When Harry Kane was named as one of the high-profile investors in bone broth startup Freja this week, he drew attention to a long-standing, yet niche, food category
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Comment and Opinion
Secrets of Your Big Shop: Michael Mosley investigates sugar, TikTok trends… and farts
Mosley rigged an Asda with secret cameras, helping alleviate a family’s health concerns
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Comment and Opinion
When ads don’t sell alcohol, participation is the answer
Alcohol advertising doesn’t have enough focus on building the brand in the cultural spaces between people, says Ben Essen, chief strategy officer at global creative network Iris
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Comment and Opinion
Why Tesco’s Unpacked lacks the shareable spark of Spotify Wrapped
Tesco’s shopping Unpacked has landed on the Tesco app, collating users’ loyalty card data from throughout 2023 to break down their individual habits
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Analysis and Features
Four key drivers of food & drink NPD in 2024
‘Feel better’ and ‘right & relevant’ are set to become key drivers of innovation
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News
M&S teams up with nutrition app Zoe to launch gut health shot
Called M&S Food x Zoe Gut Shot, the drink contains over five billion live cultures from 14 strains of friendly bacteria, according to M&S
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Comment and Opinion
A 2024 outlook – supermarket and fmcg priorities for the year ahead
There are plenty of hurdles ahead for the supermarket fmcg sector, but what are the main barriers to success in 2024?
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Analysis and Features
The Grocer NPD Wrapped: 23 most-liked Instagram posts of 2023
NPD flew off the shelves this year from controversial flavours to nostalgic relaunches. Check out the top NPD for 2023
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Comment and Opinion
How consumers shopped food and drink in 2023
Own label and treat categories have been winners of the past year, says Rachel White, NIQ MD UK & Ireland
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Comment and Opinion
Tteokbokki: why we’ll all be talking about the spicy, sticky delight
They’re spicy, they’re sticky, they’re a little bit sweet – and they’re set to become the next big thing in food
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Promotional Video
How the alcoholic ready-to-drink category is growing
What’s the story of alcoholic ready-to-drink beverages in 2023? Find out how the category has evolved and why major brand players are tapping into this $39bn global business as it moves into 2024.
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Promotional Feature
How brands can meet the call for sustainable packaging
With more manufacturers looking into innovation that will protect the environment, discover how brands can transform their approach with packaging solutions without losing their decorative touch.
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Category Report
Who’s winning the fight for food to go?
It’s fisticuffs in on-the-go as coffee chains, bakeries and fast food move to the suburbs for a bust-up with supermarkets and c-stores
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Comment and Opinion
Why we need a universal refill scheme to tackle plastic
Our single-use society, enabled by plastic, is inherently destructive, says Siân Sutherland, co-founder, A Plastic Planet & PlasticFree
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Comment and Opinion
We can’t all be grocery leaders, but ‘first followers’ are just as crucial
Those companies who make the second move, who follow the lead of the first, are vastly underrated, says Dan Crossley, executive director at the Food Ethics Council
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Analysis and Features
Food retailers’ 12 trends of Christmas
The cost of living crisis may be ongoing, but retailers are tempting shoppers with high-end fare – from savoury profiteroles to posh brunches
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Analysis and Features
Will daring to be different pay off for advertisers this Christmas?
As the Christmas ad tradition took off, supermarkets’ efforts became homogenised. This year, they’re taking risks on quirky creatives
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Analysis and Features
What does the future hold for craft beer’s ‘second wave’?
Five of craft beer’s stalwalts celebrate their 10th anniversary this year. What lies ahead for them?