All Trends articles – Page 81
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NewsDiscounting culture threatens to undermine industry, report suggests
Retail Think Tank claims whole shopping generation hooked on a diet of discounts, and that retailers and suppliers need more sophistication in their pricing strategies
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Analysis & Features10 things you need to know about… ice cream
With a chill wind blowing across ice cream following last year’s disappointing summer and Brits’ ongoing reluctance to head for the freezer when the sun isn’t shining, growth must seem like an uphill struggle for the sector’s players. So, in the latest instalment of our 10 Things… series of digital features, we’ve served up an extra-large scoop of market analysis, consumer insight, creative brand concepts and much more…
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Analysis & FeaturesSlob Britain: 63% of Brits eat ice cream on the sofa
More of us eat ice cream on the sofa that at the table and one in five eat it straight from the tub, according to a poll for The Grocer…
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Analysis & FeaturesBuyers Q&A: freezer space is a 'serious barrier' to growth
We’ve spoken to three leading supermarket buyers to find out what’s hot in ice cream in 2015. So what’s in store for the summer?
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Analysis & FeaturesWhat a lot of lolly! Indulgent and boozy ice creams clean up
Adult-orientated offerings have helped Solero and Magnun rake in an extra £13m. Where does this leave kids lollies?
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Analysis & FeaturesRevealed: choc & nut is Britain's ultimate ice cream
We’ve polled the nation on what their dream ice cream would be. And, courtesy of branding agency The Partners, here’s what it might look like…
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Analysis & FeaturesGlobal NPD: boozy lollies and frozen custard hit the US
With the help of Mintel, we’ve rounded up 10 of the coolest new ice cream products from around the world, from popping candy lollies to spaghetti ice cream…
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Analysis & FeaturesParlour tricks: how to pep up the ice cream fixture
Creative challenge: we asked retail design agency M Worldiwide to show us how ice cream could be better presented in store. Here’s how…
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Analysis & FeaturesFamily tubs left on shelf as premium ice cream booms
It can’t only be down to the weather. So why has the ice cream tub market crashed 4.9% in volume in the past year?
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Analysis & FeaturesCreative challenge: can ice cream sell in any weather?
Ice cream consumption is stuck in the summer. We asked design agency The Partners to create some year-round concepts. Here’s what they came up with…
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Analysis & FeaturesIce cream brands serve up an extra large scoop of ad spend
Spend on traditional ad space by ice cream players has more than doubled. So what are they splashing the cash on? Is it paying off?
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Analysis & FeaturesIce cream brands get social with NPD sneak peeks
Haagen-Dazs and Ben & Jerry’s top the social list by using Facebook to showcase innovation, according to our analysis…
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Analysis & Features10 things you need to know about… home baking
We’ve been baking with the sector’s biggest brand, cooking up new concepts with creatives, crunching the sales figures and much more for our latest digital feature, on the home baking market. Put the kettle on and tuck in…
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Analysis & FeaturesThe Bake Off effect: nearly half of Brits bake weekly
Mary Berry and Paul Hollywood influence more men than women, our exclusive poll reveals…
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Analysis & FeaturesBuyer Q&A: 'let your product do the talking'
Just how great is the Bake Off effect? How should brands pitch? What’s in store for 2015? Find out here…
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Analysis & FeaturesBrands splash out on NPD as bakers develop unusual tastes
From sour strands to lavender essence, brands are hoping a raft of NPD can breathe life back into the category…
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Analysis & FeaturesCrumbs! Discounters steal a slice of home baking
Aldi and Lidl are whipping up a storm in home baking, leaving the mults to pick up the crumbs
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Analysis & FeaturesCreative challenge: how can home baking man up?
Mix a dash of protein, a bulk load of convenience and sprinkle with humour and you’ve got the perfect recipe to get blokes baking…
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Analysis & FeaturesTop 10 global launches: from protein pancakes to mug cake
With the help of Mintel, we’ve rounded up 10 of the hottest home baking products from around the world, from a biomolecular cooking kit to pink camouflage cake. Tuck in!
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Analysis & FeaturesGrowth isn't cheap: biggest baking brands double ad spend
From duelling cake decorations to Judas Priest pastry rolling - here’s our pick of home baking’s best ads…