All Ultra-processed foods (UPF) articles
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News
Bovaer controversy fails to dent sales, but Arla warns of inflation to come
Arla came under fire in November for launching a trial of the feed additive on 30 UK farms
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Analysis & Features
What does Ella Mills’ Allplants purchase mean for ailing plant-based category?
Ella Mills injected a much-needed dose of optimism into the ailing plant-based category last week as she picked up Allplants from administrators
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Comment & Opinion
A blanket ban on junk food advertisers is a step too far
The world is watching on with interest to see how Robert F Kennedy Jr can ‘Make America Healthy Again’
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News
Food firms could face legal challenge over ‘addictive’ UPFs
One potential area being considered by the lawsuit is the notion that companies knowingly use UPFs and make their products addictive in order to increase consumption
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Comment & Opinion
An open letter to RFK Jr: UPFs are a problem, but also a solution
Governments – yours and ours – need to incentivise reformulation by redefining what we mean by health, says Leo Campbell, co-founder of Modern Baker
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News
Waitrose kicks off major push on ‘non-ultra processed’ products
Waitrose is ’ramping up’ its focus on ’non’ UPFs throughout 2025, and has invited suppliers to help
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News
Rude Health launches chilled soya drink with added calcium
The launch of a fortified soya drink with a clean deck is the first of its kind alternative milk
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Analysis & Features
Is Veganuary losing steam? Or adapting to the future of plant-based?
Since launching in 2014, Veganuary has established itself as a key date in the calendar. But this year, activity is more muted. So does Veganuary need to adapt to a new environment? And what does it say about the future of plant-based?
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Comment & Opinion
Healthy ultra-processed food is possible – and necessary
It’s not that you process, it’s what you process and with what motive, says Leo Campbell, co-founder of Modern Baker
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Comment & Opinion
How Ozempic and RFK Jr will impact US fmcg prospects
How much of a threat UPF concerns pose to the structural growth prospects of the packaged food industry is being actively debated, says Warren Ackerman, head of European consumer staples research at Barclays
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News
Ditch AHDB’s Lets Eat Balanced campaign, campaigners urge
Campaigners led by Feedback have called on the government to step in and end the campaign
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Category Report
Is it toast for palm oil? Jams, spreads & honey category report 2025
Palm oil is linked to the loss of orangutan populations. No wonder it’s a no-no for many nut butter brands
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Category Report
The rise of ‘homecooked’ ready meals
Ready meals are booming thanks to hearty NPD and marketing that challenges UPF associations. Whose sales are heating up?
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News
Gousto trials next day delivery to ‘compete head-on with supermarkets’
The company has also doubled its recipe menu from 250 monthly recipes to 500, with ‘more customisation options than ever before’
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Comment & Opinion
National Food Policy: assembling an effective coalition won’t be straightforward
Environment secretary Steve Reed has promised an ‘ambitious’ cross-department policy putting food and food security at its heart
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Webinars
WATCH: Health trends unpacked: What will healthy eating look like in 2025?
Watch our webinar to hear from Waitrose, Nomad Foods, The Food Foundation and Vypr as they discuss which healthy eating trends and developments will shape consumer choices in the year ahead.
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News
Media Bites 5 December: Labour reset, bank card ‘gouging’, Guinness rationing
PM Keir Starmer is due to deliver a major policy speech today
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Comment & Opinion
Irresistible: Chris van Tulleken assembles solid anti-UPF argument
The documentary groans with contributions from food technicians, academics, psychologists, marketers, researchers and penitent former industry bods
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Comment & Opinion
Why couldn’t Morrisons find a buyer for Rathbones bakery?
Morrisons’ failure to find a home for its Rathbones bakery has left many in the sector baffled as to what went wrong.
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Comment & Opinion
Why we need traffic light labelling for ultra-processed foods
By adapting the familiar traffic light system, we can bring UPFs into the conversation without overwhelming the public, says Ben Davies, founder of Vypr