Archive of all Unilever articles
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Comment & Opinion‘April Fool’ fails: the fake death marketing stunt must die
It’s a trope as old as time - everyone knows it and nobody cares. Here’s why the fake death marketing stunt needs to die
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NewsLynx unveils new look for Africa deodorant after ‘discontinued’ stunt
On Friday, Lynx posted an Instagram image captioned “Rest in Africa”
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NewsUnilever to sell The Vegetarian Butcher brand to Vivera
Unilever has agreed to sell The Vegetarian Butcher to Vivera for an undisclosed sum
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NewsPersil boosts Wonder Wash range with two more detergents
Available from next month, the launches will supported by a multimillion-pound investment
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NewsUnilever adds Haribo, Solero, Twister, Cornetto and Carte D’Or ice creams
Unilever said: ‘our role as a market leader is to expand ice cream into new occasions’
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NewsSure Whole Body Deo goes beyond armpits in light-hearted TV ad
It features characters applying Sure deodorant to various parts of their bodies
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Comment & OpinionWhy Unilever’s CEO is betting big on social media marketing
In a fireside chat, Fernando Fernandez indicated his intention to move to a ‘social first’ marketing strategy, says Warren Ackerman, head of European consumer staples research at Barclays
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ProfilesMy food & drink job: Sabrina Reinke, assistant brand manager, Graze
‘It’s incredibly rewarding to work in a team that drives better practices and for a brand that has been leading the category in innovation and sustainability’
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Comment & OpinionOut-of-home chains can’t afford to ignore health mandate
Chains such as McDonald’s, KFC, Domino’s and Burger King are rapidly expanding into almost every corner of the world, says Georgie Cowell, senior research officer at ShareAction
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NewsMedia Bites 17 March: recession fears, Sainsbury’s boss on WFH, Reeves to cut red tape
Thinktank The Resolution Foundation warns Chancellor Rachel Reeves is to ’break her own fiscal rules’
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NewsMagnum billboard ads make ‘crack’ sound on radios of passing motorists
Motorists tuning into Heart via DAB radio have their listening interrupted by the brand’s ‘crack’ when they pass digital billboards
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NewsBen & Jerry’s adds ice cream flavour co-created by refugee entrepreneurs
Sweet Mango Memories combines sweet dairy ice cream, with mango swirls and white chocolate ampersand chunks
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NewsNew Unilever boss Fernando Fernandez set to offload Marmite and other food brands
The surprise departure of Unilever CEO Hein Schumacher this week is likely to speed up a sell-off of non-core brands such as Marmite and put the prospect of transformational M&A back on the table, according to industry experts
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NewsMedia Bites 26 February: Unilever CEO, agriculture’s “cashflow crisis”, retail jobs at risk
Unilever has ousted chief executive Hein Schumacher, who has been little more than a year and a half at the helm
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Analysis & FeaturesWhy has Unilever ditched well-liked CEO Hein Schumacher?
Analysts described Schumacher’s successor Fernando Fernandez – an appointment from inside Unilever – as ‘fiery and charismatic’
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NewsCity snapshot: Unilever CEO Hein Schumacher in shock exit
James Edwardes Jones, an analyst at RBC Capital Markets, said he was ‘gobsmacked’ by Schumacher’s departure. Also, McBride confirms half-year results
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NewsUnilever CEO Hein Schumacher to step down later this week
He will be replaced by Fernando Fernandez, Unilever’s current chief financial officer
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NewsMagnum reformulates Vegan range with soy protein-based recipe
The new recipe offered a ‘more velvety taste and texture’, said Magnum
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Category ReportWhere’s Wonka when you need him? Ice cream category report 2025
Bad weather and price hikes have put the brakes on ice cream sales. The sector is promising to innovate its way out of trouble
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Comment & OpinionMagnum sounds off in classy duo of ads
The improbably loud CRONK as a pouting model bites into her favourite frozen treat suggests luxury and decadence