Archive of all Unilever articles – Page 4
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News
Lynx rolls out ‘lift & smell’ fragrance testers into mults
The new activation appears on a permanent Lynx-branded bay fixture
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Comment & Opinion
After Unilever ice cream sale, what future for food and nutrition?
First it was frozen. Then spreads and tea. Now it’s ice cream. What’s next for Unilever’s food and nutrition division?
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News
Unilever to spin off ice cream division in £15bn move
Unilever has unveiled plans to spin out its €7bn (£6bn) global ice cream business in an acceleration of new boss Hein Schumacher’s strategy to turn around the group’s performance
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News
US powdered hydration brand Liquid IV lands in the UK
Liquid IV is the number one powdered hydration brand in the US by value
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News
Fmcg giants on AI recruitment and upskilling drive
The programme will be deployed in the 55 countries in which Danone operates, and be open to all employees, regardless of qualification, job or age
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Comment & Opinion
Unilever’s ice cream detachment – what does it mean?
Hein Schumacher is wasting no time in his attempt to kickstart Unilever’s sputtering growth as the CPG giant this morning revealed plans to spin off the ice cream business
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News
City snapshot: Unilever to separate ice cream business as part of growth plans
Unilever has unveiled plans to split off its ice cream business and also separately identified €800m in cost savings in a move that will impact about 7,500 jobs. Plus, Diageo appoints new chairman, interims from Eagle Eye and final results from MP Evans
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Comment & Opinion
I spent 30 years in marketing at Unilever. Now I want to shake up the ad industry
This is the opportunity of a lifetime for advertisers to invent the future, says Sebastian Munden, chair of Ad Net Zero and chair of Wrap
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News
Tresemmé promises ‘salon finish’ with Lamellar Shine haircare range
The lineup comprises shampoo, conditioner, leave-in cream serum and finishing oil
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News
Unilever launches regenerative agriculture programme for Colman’s
It will trial regenerative practices across mustard and mint farms in Norwich and Peterborough
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Category Report
Ice cream trends 2024: A cone for every season
With unpredictable summers, suppliers are vying to make frozen dairy a year-round treat with the help of TV ads and trendy NPD
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News
Carte D’Or targets sofa snackers with 200ml mini tubs
The Mini Indulgence range has debuted with three ice cream variants
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News
Lynx adds Jungle Fresh fragrance to core toiletries lineup
Lynx has grown its core toiletries lineup with Jungle Fresh, available across body spray, antiperspirant, stick and shower gel
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News
City snapshot: Unilever returns to volume growth but performance remains ‘disappointing’
Unilever returned to volume growth last year as price increases decelerated, but new boss Hein Schumacher said the group’s competitiveness remained “disappointing”
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News
Ex-Unilever boss to lead new body to get EPR back on course
Also on the board are Aldi buying director Luke Emery, Waitrose packaging boss Karen Graley, and Nestlé packaging supremo Sokhna Gueye
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Comment & Opinion
Marmite could be the making of Tayto Group’s growing sales
When Walkers announced it had stopped making Marmite crisps to “enable us to focus our efforts on making more of the flavours crisp fans love the most”, there seemed to be a point missing
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News
Magnum combines sorbet and ice cream for ‘mood-inspired’ sticks
The launch is being backed by a £9m marketing push
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News
Marmite teams up with Tayto to launch branded crisps range
It comes after Walkers discontinued its Marmite variant at the end of 2023
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Category Report
Household cleaning trends 2024: How cleaners are going fragrant
As TikTokers share ways to make Brits’ homes smell delightful, brands are turning to fine fragrance cues to boost flagging sales
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News
Unilever brings TikTok cleaning trend to Asda in-store shoppers
The ‘disruptive’ activation sees interactive digital screens placed at the front of the store, on which shoppers can select their cleaning interest