All Unilever articles – Page 40
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Unilever forecasts ice cream demand
Unilever is launching a weather-forecasting service this week to help retailers plan ice cream purchasing.The model correlates average weekly temperatures and sunshine hours with sales data for the past three years, enabling the company...
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Unilever to spin off brands
Unilever is set to spin off 14 European food brands, including Marmite, Bovril, Pot Noodle and Peperami, into a separate company.The new company would be managed from Rotterdam in the Netherlands and would provide specialist management focus...
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Unilever searches for Cescau successor
Unilever has started the search for a successor for group CEO Patrick Cescau.Members of the board's nominations committee have begun to sound out a number of internal and external candidates, although a decision on his replacement is not...
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Unilever brands muscle in on own label territory
Unilever is launching three of its key brands, Bertolli, Knorr and Colman's, into chilled ready meals in an attempt to leverage their brand equity in the own label-dominated category.The nine-strong range, which will be backed with a £1m...
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Unilever turns Magnum mini to make it an everyday snack
Unilever is repositioning its Magnum ice cream as an everyday treat with the help of Desperate Housewives star Eva Longoria. As part of a major overhaul of the brand, Longoria will front a multimillion-pound campaign - its biggest ever -...
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Unilever acquires Russian ice cream maker
Unilever has acquired Russian ice cream company Inmarko for an undisclosed sum.The acquisition would strengthen Unilever's portfolio and competitive position in Russia, which is one of its priority countries, Unilever said.Inmarko is...
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In Brief: Magnum taken on Thorntons is squaring up to Unilever's; McCain goes posh; Actimel vanilla
Magnum taken on Thorntons is squaring up to Unilever's Magnum brand with two new luxury ice cream sticks, the first time it has entered convenience and supermarket channels with its ice cream. Toffee Temptation and Chocolate Trio will be available...
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Unilever must do more for growers
Sir; While it is good news for the environment that Unilever has at last recognised the importance of sustainable tea production, these new plans do nothing to financially guarantee a better future for poor tea growers ('PG Tips claims title of...
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Unilever ups spend on deodorant in revamp
Unilever plans to shake up the deodorants category next year with a raft of new sub-brands backed by a £65m ad spend - 50% higher than last year.The launches for women include sensitive variant Sure Skin Care, teen brand Sure Girl, Dove...
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Unilever sells Boursin
Unilever has sold its soft cheese brand Boursin to Le Groupe Bel, owner of Laughing Cow cheese, for E400m (£278m). Around 150 Boursin staff from Unilever's factory in Pacy, France, will transfer to Le Groupe Bel as part of the deal, which is...
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Break up rumours boost Unilever
Shares in Unilever rose 13p to finish on £16.21 yesterday amid rumours that the consumer goods company could be planning to demerge its operations.Traders speculated that Unilever could separate its food and non-food businesses in the same...
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WORLD NEWS - Unilever to acquire drinks company
Unilever to acquire drinks company JAKARTA: Unilever Indonesia is to buy the Buavita brand of fruit-based drinks from local company Ultra, which will continue to produce the...
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Unilever culls 315 jobs at three UK factories
Unilever is axing 315 jobs at three of its UK manufacturing plants, including the country's only Marmite factory, while positions at its Pot Noodle and Flora plants are also under threat. Unilever said the latest job losses were part of...
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Unilever to sell Boursin
Unilever is planning to sell its French soft cheese brand Boursin as part of its ongoing efforts to streamline its operations.Unilever bought Boursin, which employs 150 people, from founder Francois Boursin in 1990. Dairy Crest has been...
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campaign trail - Unilever UK is flagging up the 50% salt reduction in its Pot Noodle snack range
Unilever UK is flagging up the 50% salt reduction in its Pot Noodle snack range with a new TV advertising campaign. Breaking next week, the ad forms part of a £10m brand support campaign this year. It returns to the Pot Noodle 'mine' in Wales to...
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Unilever axe set to fall on IT arm
Hundreds of jobs are at risk in north Wales as Unilever begins a major cull of its workforce. The food giant is in talks about outsourcing the IT work carried out at its office at Ewloe, Flintshire, to a contractor. The move follows Unilever's...
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Unilever audit drives home ethical values
Unilever is preparing for a major campaign to highlight its sustainability credentials to consumers.The company is putting a supplier auditing system in place that will allow it to show that its produce is grown in a green and socially...
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Unilever announces 350 job cuts to speed up restructure
A "drastic simplification" of Unilever UK will halve the senior management headcount by September and result in 350 job losses by the end of 2008. The cuts will see the €2.5bn-sales UK operation streamlined from five divisions to two:...
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Unilever announces 350 job losses in the UK
By Adam Leyland A “drastic simplification” of Unilever UK, with a new focus on marketing, will result in a 50% reduction in senior management headcount by September, and the loss of 350 jobs in total by the end of 2008, as new chairman Dave...
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Unilever teas embrace the Rainforest Alliance
Unilever is to buck the Fairtrade trend by labelling its entire range of bestselling teas with the Rainforest Alliance mark.The company, which buys 12% of the world's black leaf tea, said that by 2010 all its tea in Western Europe,...