Archive of all Unilever articles – Page 5
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Comment & OpinionUsain Bolt strikes a pose for Persil
Appropriately, Persil’s ‘Fast Just Got Better’ campaign whizzes by
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NewsDove unveils ‘best-ever bodywash range’ Advanced Care
The 20-strong lineup comprises 10 variants including Gentle Scrub, Pampering, Hypoallergenic and Hydrating
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Comment & OpinionLynx gets creepy with morally dubious duo
It was only a couple of weeks ago that Lynx launched a funky, wholesome ad for its Fine Fragrance Collection
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NewsComfort backs new 15-strong Botanicals range with £9m spend
Botanicals Fabric Conditioner and Scent Booster Elixir come in Heavenly Fresh, First Blooms and Summer Bouquet
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Comment & OpinionUltra-Processed People: Dr Chris van Tulleken’s ‘incendiary’ new book hurts
TV doctor’s dissection exposes food industry’s underbelly in painstaking, gory, unanesthetised detail
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NewsBite Back slams manufacturers for marketing HFSS foods to kids
Mondelez, Kellanova, Mars, Nestlé, Unilever, PepsiCo and Ferrero have been called out in a new report
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InterviewsGousto’s Shaun Pearce on taking recipe boxes mainstream
Gousto’s chief technology officer talks customer-led innovation, a more flexible offer and ‘hacking around and discovering things’
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Analysis & FeaturesHow sports sponsorship has evolved for modern brands
Brands are queuing up to associate with the Olympics and Euros this year. But the sponsorship game has changed – and strategic partnerships, social media activity and digital activations are winning
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Analysis & FeaturesAre fmcg sports sponsors losing out to eastern rivals?
Fmcg brands are facing increased competition in the sporting sponsorship space from a new breed of businesses. What are the implications?
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Comment & OpinionMarmite’s latest faux documentary is past its sell-by date
We learn of the 120,000 British ex-pats in New York City who reportedly don’t have access to their favourite British spread
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NewsMagnum in further ice cream recall over plastic and metal fears
The affected products are 3x100ml packs of Magnum Almond Ice Cream Sticks
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NewsPersil hires Usain Bolt to promote new ‘short-cycle’ detergent
Bolt will feature in a multimillion-pound campaign to promote Persil Wonder Wash from May
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Category ReportHealthcare & beauty trends 2024: The new masculine beauty ideal
A generation of men are embracing personal care trends once thought feminine. How are brands catering to them?
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WebinarsWATCH: How grocery can win big with sports partnerships
What makes for a successful sporting collaboration for brands and retailers? Watch our webinar on demand where our expert panel, including a former cricket superstar, reveal all!
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InterviewsVegan Food Group’s founders on building ‘the vegan Unilever’
VFG has come a long way since serving up vegan fried chicken from a York restaurant. It’s now on the acquisition trail and fighting the UPF narrative
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NewsMagnum recalls Classic ice creams over fears they may contain metal
Several batches of Magnum multipacks were deemed unsafe to eat following safety checks
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Comment & OpinionHow to master the art of global portfolio management
Effective management comes down to consistency, flexibility and efficiency, says Michela Graci, strategy partner at Coley Porter Bell
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NewsLynx rolls out ‘lift & smell’ fragrance testers into mults
The new activation appears on a permanent Lynx-branded bay fixture
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Comment & OpinionAfter Unilever ice cream sale, what future for food and nutrition?
First it was frozen. Then spreads and tea. Now it’s ice cream. What’s next for Unilever’s food and nutrition division?
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NewsUnilever to spin off ice cream division in £15bn move
Unilever has unveiled plans to spin out its €7bn (£6bn) global ice cream business in an acceleration of new boss Hein Schumacher’s strategy to turn around the group’s performance