All Vegan and plant-based articles – Page 44
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News
Aldi sees Veganuary plant-based sales soar 500%
The discounter has also reported a 250% increase in plant-based sales in 2021 compared with 2020
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News
Swiss vegan brand EatPlanted makes UK debut
The pea protein-based brand is available via the EatPlanted website and in select restaurants
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News
Dragon’s Den star Nana’s Manners makes food debut with Tesco listing
The children’s cutlery and tablewear business has launched a range of kid-focused flexitarian sausages
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Profiles
My food & drink job: Mona El-Saytari, growth marketing manager, Minor Figures
Mona looks after global digital activity for vegan drinks brand Minor Figures
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News
Heura sales soar as it expands consumer reach across the globe
Plant-based brand Heura has more than doubled revenues as its growing range reached more consumers across the world
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News
Plant-based category will reach £1bn, predicts Richmond owner
Pilgrim’s Food Masters said it was expecting ‘robust momentum’ across the plant-based category
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News
Sysco’s Raj Tugnait to become Meadow Foods CEO
Tugnait joins Chester-based Meadow Foods in April and will replace Mark Chantler – who takes a seat on the board
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News
Griddle closes six-figure funding round to expand reach of new plant-based waffles
Griddle recently expanded its offering from pancakes to frozen plant-based waffles, which it claimed as a UK first.
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Comment & Opinion
The ASA’s Oatly ruling shows plant-based brands better get their facts right
Whacky and well-meaning 'meta marketing' is all very well, but you can't ignore the science – as Oatly has just found out
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News
Belvoir Farm adds Botanical Sodas to tap low & no trend
The drinks combined botanical syrups with sparkling spring water to create ‘the perfect replacement for alcohol’, Belvoir Farm claimed
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News
Oatly ‘Help Dad’ ad push banned by ASA over ‘misleading’ climate claims
Four out of five issues raised by complainants were upheld by the advertising watchdog
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News
Wicked Kitchen to expand UK offering while also moving into Northern Europe
The vegan brand has gone on sale in Finnish grocer S Group across both Finland and Estonia
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News
Glebe Farm adds two new oat drinks to PureOaty range
The Cambridgeshire-based supplier has launched Barista and Creamy & Enriched NPD into Morrisons this week
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News
Petcare startup The Pack pushes plant-based diets for dogs with London ad campaign
Splashed across phone boxes in London’s ’dog-friendly neighbourhoods’, the campaign featured ‘split messaging’ targeted at dogs and their owners, it said
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Comment & Opinion
Oatly takes less aggressive approach… with puppets
Oatly has had a tough time, image-wise
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News
Higgidy to invest £10m at Shoreham HQ with view to doubling sales
The investment followed increased demand for the brand’s products, fuelled by ’the rise in flexitarian and vegan diets’, said Higgidy
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News
Veganuary exceeds 2021 sign-up total with two weeks to spare
The campaign said sign-ups had been boosted by consumers seeking more environmentally friendly food
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News
Oatly unveils major marketing push with ‘plant-based is new normal’ tagline
The campaign features oat drink-based cartoon puppets ’navigating the shift to plant-based eating’ said Oatly
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Analysis & Features
Nine vegan products launched by up-and-coming brands for Veganuary 2022
Some of these brands are nearing household name status with their ambitious launches
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Range Preview
Brownies, blondies and bacon: Aldi’s Plant Menu for Veganuary 2022
Aldi is keen to fill the gap for consumers missing meat, eggs and dairy – at prices that make a vegan diet affordable to all