All Video articles – Page 3
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Comment & Opinion
Pom-Bear’s lack of sass makes it a snacking standout
‘Bellybutton!’ So gasps a child as she holds her Pom-Bear crisp aloft
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Promotional Videos
How porridge is powering up consumers’ love for breakfast
What’s fuelling the day for Brits in the breakfast category? Divesh Parmar, general manager, Quaker Oats UK, outlines the latest trends and how to capitalise on them
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Comment & Opinion
Bold Bodyform campaign targets period stigmas
‘Why do girls still see blood in their pants and think they’re dying?’ the brand asks
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Comment & Opinion
Cushelle’s koala makes a creepy loo roll brand mascot
The bog roll brand’s new ad hands Kenny the koala his first speaking part in 14 years
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Comment & Opinion
Estrella Damm shares story of sun, beautiful people and beer
Damm is again a bit-part player in its own ad – but this time there is no big star to anchor it
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Comment & Opinion
Coca-Cola hones in on hugs in Olympic campaign
Coca-Cola has cannily drawn on the Olympic spirit for its global ad
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News
Co-op plays up ownership model in new multimillion-pound ad campaign
The aim of the campaign is to educate consumers on what it means for a business to be a co-operative
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Videos
Hear from winners and see highlights of The Grocer Gold Awards 2024
Sainsbury’s was crowned Grocer of the Year for the first time in nearly two decades at the Grocer Gold Awards 2024 – topping an outstanding evening of celebration at the Royal Albert Hall
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Comment & Opinion
Sophie Turner’s star power turns drinkers on to St-Germain
Turner turns a barman’s head in her search for something ‘different, fresh, fun’
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Comment & Opinion
Primula has fun with squeezy campaign
The ad does a solid job, showing off fancy packaging and the pleasing visual impact of some artistic application
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Comment & Opinion
Swizzels reveals the secret to Squashies
The brand takes us to an animated version of its factory to tell us in a fun, silly ad
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Comment & Opinion
Morrisons marks 125 years with conversational campaign
Like Cadbury, Morrisons is marking a big anniversary this year with a time-travelling advert
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Promotional Videos
Unlocking consumer choices within beers, wines & spirits (BWS)
The market data experts at NielsenIQ explain the best retail strategies for alcoholic beverages as cost-of-living pressures continue to open up home occasions for beer, wine and spirits (BWS).
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News
Morrisons marks 125-year anniversary with special TV ad
The 40-second long ad called ‘Over the counter, over the years’ tracks a conversation between Morrisons staff and shoppers across different time periods
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Comment & Opinion
Evian’s mountaineer meets Alpine mischief makers
Water brand Evian is welcoming us to ‘the mountain of youth’
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Comment & Opinion
Visual cues link Ocado convenience with summertime
The ad sees a series of people reminded to buy items based on some seasonal prompts
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Comment & Opinion
Jude Bellingham brings energy to Lucozade campaign
The brand’s latest ad is a timely take on a previous one featuring basketballers and northern soul dancers
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News
Aldi hits back at price match schemes in new TV ad campaign
Aldi also plans to showcase ‘swap and save’ suggestions, positioning products from Asda, Tesco and Sainsbury’s alongside its cheaper alternatives
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News
Trip encourages consumers to ‘find your calm’ in TV debut
The TV bow was a ‘milestone moment’, Trip claimed