All Video articles – Page 9
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ProfilesFortnum & Mason’s Tom Athron wants the grocer to remain relevant – but not through cutting prices
The luxury grocer has revamped the third floor of its Piccadilly flagship store in what is the ‘best expression’ of Athron’s vision for Fortnum’s
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Comment & OpinionGalaxy plays up its charitable credentials
The Mars brand, formerly focused on indulgence and the value of “me time”, is these days playing up its charitable credentials
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Comment & OpinionIrn-Bru takes it to the wire with latest film parody
Irn-Bru’s movie-inspired ads keep coming. This one takes us into thriller territory
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Promotional VideosHow Grenade continues to take the healthy snacking category by storm
Grenade is known for its highly effective, disruptive tactics. Here, head of grocery Luke Morgan reveals how the brand continues to keep itself on the upward trajectory.
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Comment & OpinionTesco adds Smile-style horror to Clubcard Prices campaign
The ad is vaguely traumatic – and completely arresting
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Comment & OpinionDoritos heads to the sofa for animalistic snacking session
Doritos has joined Pringles in rolling out a sofa-based animal ad
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Comment & OpinionPringles’ hamster distracts us from healthier snacking
Pringles is plugging its non-HFSS multigrain variant, but keeping quiet about how better-for-you it is
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Comment & OpinionGü takes us on a smooth jazz deep dive
What better way to communicate indulgence in a dessert than by immersing your audience in it?
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Comment & OpinionMaya Rudolph steps in for M&M’s rested ‘spokescandies’
A year ago we reported on M&M’s move to make its choc characters ‘more relevant’
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Comment & OpinionReese’s pervy shoe spot feels strangely British
Establishing a sense of humour is a great way to make a brand feel familiar
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Comment & OpinionEdgar Wright’s effort for McDonald’s raises eyebrows
This ad is distinctively the work of Wright, whose choreographic and editing skills are his strongest suits
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Comment & OpinionThe year in cartoons: The Grocer’s Christmas Tinkle 2022
These are your biggest stories of the year, told in pictures
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VideosCategory briefing: what’s hot in prepared salads?
Kate Hofman, founder and brand director of Grow Up Farms, talks us through the challenges and opportunities facing the prepared salads market. Check out Kate’s deep dive below
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Analysis & FeaturesWatch: All the retailers’ Christmas adverts 2022
Marks and Spencer was the first retailer to unveil its ad this year, followed by Lidl and Sainsbury’s a few days later
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NewsTesco to launch three ‘hybrid’ checkout-free GetGo stores
All three new stores will have a “new hybrid format” – giving customers the option of using a self-service or attended checkout instead of the ‘just walk out’ app
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NewsProper unveils human claw machine marketing stunt
The brand has taken its one weekend only activation to the streets of London
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Analysis & FeaturesWatch: A cost of living survival guide for shops, shoppers and suppliers
The Grocer’s managing editor Emma Weinbren hosts this discussion on the origins of the cost of living crisis and what it means for the fmcg sector going forward
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Events & AwardsWatch: The Grocer Own Label Awards 2022
Hosted by The Grocer’s editor-in-chief Adam Leyland, with an exclusive talk from Kantar’s head of retail & consumer insight, Fraser McKevitt
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Promotional VideosHow Pladis boosted its sales in snacking through NPD
In this video, Asli Ozen Turhan, chief marketing officer for Pladis, tracks the success of the company through the snacking category and shares how bringing new flavours and formats to shoppers has enabled it to drive the incremental purchases fuelling this growth.
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Promotional VideosHow Whitworths has adjusted its strategy for healthy success
In this video, Phil Gowland, commercial director at Whitworths, tracks the success of the company through the home baking category and shares its ambitious plans for growth and expansion with a new, healthier focus.