All articles by Vince Bamford – Page 84
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NewsWrigley launches new smaller bottled gum format
Wrigley is hoping to add £12m to its gum business with the launch of a new bottle format….
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NewsPoole's Pies secures £4m Tesco Finest frozen contract
Poole’s Pies has won a £4m contract to supply the Tesco Finest range….
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NewsLynx to send a shopper into space
Unilever brand Lynx will be sending a consumer into space as part of a £12.6m marketing push fronted by astronaut Buzz Aldrin.The campaign, which kicked off last night (10 January) with a TV ad that will run until April, is to support the Lynx Apollo variant launched last year.The campaign ...
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NewsMcVitie's launches £1 range of Tasties biscuits
United Biscuits is launching a new range of everyday biscuits – all priced at £1 – under the McVitie’s brand…
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NewsPremier drops Hovis 100%-British wheat sourcing pledge
Premier Foods is to start making Hovis with wheat from Europe, three years after pledging to use only British-grown wheat for the brand.
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NewsTropicana cuts calories with stevia-sweetened fruit juice range
Tropicana is hoping to revolutionise the fruit juice market – and revive its declining sales…
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NewsSainsbury's launches two healthy ranges
Sainsbury’s is rolling out two new healthy ready meal ranges this week…
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NewsPret founder Julian Metcalfe launches more Itsu retail lines
Oriental restaurant and retail brand Itsu is being expanded into iced teas and miso soups…
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NewsGSK's 'better than water' claim to revive Lucozade Sport
GSK is splashing out £9m on a marketing push for Lucozade Sport – after a £15m spend in 2012 failed to stem…
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NewsSPC Ardmona takes charge of UK activity
Australian potted fruit supplier SPC Ardmona has created a UK division for its British operations…
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NewsWarburtons to spend £16m on product-based push
Warburtons has launched what it claims is the biggest-ever marketing campaign in the bakery category…
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Analysis & FeaturesPrice of Champagne falls 5% this Christmas compared with 2011
Shoppers who saw in the New Year with a bottle of Champagne may well have paid less than they did a year ago…
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NewsPG Tips links with ITV's Loose Women in £6m campaign
PG Tips has launched a £6m media campaign that includes a tie-up with ITV show Loose Women.
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NewsEntertainment sales slump 12%
A lack of major music, video and videogame releases last summer was a key reason for the slump in entertainment sales in 2012, say industry experts.
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Analysis & FeaturesReview of the year 2012: part 3
The patriotic fervour whipped up in the UK throughout the summer of 2012 prompted a proliferation of Union flags…
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Analysis & FeaturesReview of the year 2012 - Part 1
There was only ever one real contender for our Man of the Year 2012…
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Category Report
Alcoholic drinks: Stella Cidre and Smirnoff star in scrap
No one would suggest it’s been an easy year for Britain’s booze industry…
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Category Report
Confectionery: chocolate - No love for singles but sharing soars
This could be seen as the year in which Kraft made its mark on the Cadbury brand…