Waitrose news and analysis
Waitrose & Partners is a supermarket chain owned by the John Lewis Partnership, which is the UK's largest employee-owned business. It operates more than 300 stores across the UK. The Grocer covers Waitrose with news, analysis, insight and opinion, including pricing comparisons, brand positioning, and market performance.
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Comment & OpinionHow Waitrose’s sci-fi ad brings ‘Home of Food Lovers’ to life
The strength of this campaign is its key message – if you are really into your food then Waitrose is the place for you
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NewsWaitrose unveils Gastronaut ad as it plays up ‘home of food lovers’ message
‘The Gastronaut’, created by Wonderhood Studios, follows an astronaut called Michael who pines for the good food available at Waitrose
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Range PreviewBattle of the Valentine’s Day supermarket dine-in deals
Retailers roll out their annual dine-in deals while attempting to hold prices steady in a market still under pressure from inflation and loyalty pricing
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NewsWaitrose backs independent beer campaign with online and in-store activity
It comes after Waitrose handed listings to independent brewers including The Kernel last year
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NewsDon’t harass shopworkers, says BRC after TikTok bin raider’s new posts
Social media activist the Food_waste_inspector_ posted a video of himself this week telling an Aldi store worker he wanted the supermarket to donate three packets of rice if he paid for and donated a larger quantity
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NewsDefra in talks with food industry to drive new urban regeneration projects
The government has held talks with the food industry to discuss how it can help regenerate run-down urban centres to support healthier and more sustainable food
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Grocer 33Waitrose is best supermarket in Bristol mystery shop
Our shopper said the 18,208 sq ft Waitrose store’s housekeeping was ‘of a very high standard’
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Grocer 33Waitrose Bristol deputy Nathan Boyd on south west investment and trading momentum
Nathan Boyd was talking to Stephen Jones What’s it like to be a retailer in Bristol? When one of our partners started the other day she was welcomed by a regular to “their shop”. It’s that kind of feel. We’re a little bit out from the city ...
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NewsWaitrose Foundation expands to improve banana worker livelihoods
Waitrose bananas, which will continue to be certified as Fairtrade, will also join the Waitrose Foundation, which exists to create better livelihoods for workers and sustainable supply chains globally
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NewsWaitrose becomes third retailer to respond to food waste exposé
The supermarket is the latest to be targeted by Food_waste_inspector, a vigilante account rifling store bins and posting the videos on TikTok and Instagram
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Grocer 33‘Immaculate’ Waitrose voted best Brighton supermarket in vegan mystery shop
Our shopper said the best thing about the store was the friendliness of the staff
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Grocer 33Waitrose store manager Nick Mort on Veganuary and e-commerce in Hove
‘In a partner co-owned business it’s critically important that we empower and facilitate partners to be themselves’
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NewsWaitrose adds trio of own-label whiskies produced by Ian Macleod Distillers
The whiskies are priced from £25 per 70cl bottle
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NewsWaitrose to open first south west distribution centre in Avonmouth
The retailer confirmed today that the 360,000 sq ft site in Avonmouth near Bristol will open in early 2027
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NewsChristmas volumes under pressure despite highest ever supermarket sales
Supermarket sales in December hit a record £13.8bn but volumes declined as growth came in below grocery inflation, with hard-pressed shoppers leaning heavily on promotions in the run-up to Christmas
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NewsWaitrose recalls Deeside waters over possible glass risk
The affected bottles could contain fragments of glass and were unsafe to drink, The FSA said
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NewsWaitrose commits to higher welfare standards for continental charcuterie
The retailer said the move made it the only UK supermarket to commit to and deliver 100% higher welfare own-label continental charcuterie
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NewsEx-Waitrose MD named as Pets at Home CEO
The former Waitrose MD is set to become CEO at Pets at Home Group, joining the petcare specialist on 30 March
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Analysis & FeaturesSupermarket Christmas and new year opening times 2025
Planning the big Christmas food shop? Or forgot sprouts on Christmas Eve? Here’s a complete guide to festive supermarket opening hours
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Analysis & FeaturesJob cuts, cyberattacks and loyalty fraud: The top supermarket stories of 2025
From devastating cyberattacks at M&S, Co-op and Morrisons to waves of job cuts driven by soaring employment costs, 2025 proved a turbulent year for Britain’s supermarkets. The Grocer rounds up the top stories that captured attention across the sector