Archive of all Waitrose articles – Page 107
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Gü does it again with luxurious ice cream
Premium pudding company Gü looks likely to create a few shivers among frozen food producers as it expands its booming brand into the ice cream market.Three Italian gelato-style dessert ice creams roll into Waitrose stores and...
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In Brief: Innocent Addition; Surf gets cool; Kit Kat for Big Bro; Brazils all year; Ethical loo paper; Filtration debut
Innocent Drinks has added a new summer recipe, Cherries & Strawberries, to its smoothies portfolio. The drink will be available from June to September in Sainsbury, Waitrose, Somerfield, Budgens and independent stores, priced...
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Waitrose plans rapid refits for new stores
Waitrose has kicked off its most ambitious conversion programme to date, with the five stores it bought from Somerfield in March set for rapid turnarounds. The two London stores in the package were handed over to Waitrose last...
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Campaign to impress with cress
British salad cress and mustard & cress are to be given a major push by one of the UK's leading growers in a bid to reverse falling sales. Humber VHB, which supplies cress to Tesco, Sainsbury, Somerfield and Waitrose, is...
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Waitrose line-caught move for cod, haddock
Waitrose has become the first supermarket to ensure all its fresh and smoked cod and haddock is line-caught - and plans to increase its range of line-caught fish later in the year. Line catching uses baited hooks instead of trawled nets. By...
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Multiples woo the Scots
Scotland looks set to be a key battleground for the supermarkets in the next 12 months as Tesco, Sainsbury, Asda and Waitrose all kick off programmes to stamp their mark north of the border.Tesco plans to spend £75m building its...
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Waitrose finds mileage in greener credentials
Waitrose is speeding up efforts to reduce food miles by cutting down on unnecessary journeys for its lorry fleet. The retailer is to extend its backhauling and forward hauling initiatives in a bid to shave transport costs and...
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Trends and developments: Calypso; Sunraysia; Ella's Kitchen
Calypso extends healthy options for children... Sunraysia arrives in Waitrose... Ella's Kitchen cooks up a five-a-day. An organic pomegranate & apple juice drink from James White Drinks, which it claims is the first...
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Barramundi for Waitrose
The first stocks sourced from a British barramundi fish farm arrive on Waitrose shelves on Monday (April 10). Aquabella Group, the company behind the New Forest Barramundi brand, says consumers will take to its delicate taste and...
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Crimble's amino side
Mrs Crimble's is offering her wares in a new category with the launch of a pair of fruit smoothies made with soya. It is the first time the brand will be seen on products other than cakes and biscuits.In Waitrose from Monday, the...
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Multiples promise to make their online prices more transparent
The major supermarkets have agreed to offer online customers clearer pricing information following a long-running investigation by the OFT.The OFT said Asda, Sainsbury, Tesco and Waitrose did not make it sufficiently clear on...
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A clear and consistent approach to ice cream
Waitrose’s Amanda Sprowson was voted star buyer this month by ice cream suppliers, who praised her commitment to NPDFive of our six top ice cream buyers, as voted for by manufacturers, have featured previously in Six of the Best....
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Star Buyer: Amanda Sprowson
>>Frozen foods buyer, WaitroseSprowson says that she loves the variety of her job as a frozen foods buyer and that ice cream buying has its own challenges as it is a fast-moving category.“Suppliers are always bringing out new products...
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Waitrose confirms traffic light labelling
Waitrose has confirmed that it is planning to adopt a traffic light labelling scheme for its products.As revealed by The Grocer on Saturday (February 25), Waitrose said that it would initially adopt the scheme across its range of sandwiches...
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Ocado woos with £20 bribe
Specialist online grocer Ocado is pushing hard to win back lapsed customers.Ocado, which operates in partnership with Waitrose, is offering former customers £20 off their next order if they spend £100 or more.In a letter to shoppers who...
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Waitrose in salt cut lead
Waitrose is three years ahead of targets set by the government to reduce salt levels in food.Its announcement coincides with Salt Awareness Week, which starts tomorrow (January 29). FSA chair Deirdre Hutton and public health minister Caroline...
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Waitrose could hook the commuters
from Jenny Cotton, Mortons MarketingSir; Your feature on Waitrose in last week’s issue rightly based its analysis on details about the relative affluence of households in catchment areas.However, a store catchment area is not...
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Waitrose spends on stores
Waitrose will fight to maintain its leading fresh food proposition this year with an increase of 15%-20% in sales space for its range across each of its stores.MD Steven Esom said Waitrose is embarking on a major investment programme to improve...
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Waitrose spends on stores
Waitrose will fight to maintain its leading fresh food proposition this year with an increase of 15%-20% in sales space for its range across each of its stores.MD Steven Esom said Waitrose is embarking on a major investment programme to improve...