Archive of all Waitrose articles – Page 77
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News
Waitrose's Christmas ad is a TV turkey, say consumers
“Morbid”, “depressing” and “horrific” – that was the viewers’ verdict on Waitrose’s festive TV campaign this week…
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News
Waitrose adds spice to own-label Cook's Ingredients range
Waitrose is revamping its Cook’s Ingredients brand, replacing over a third of the products with more exotic options…
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Comment & Opinion
The myWaitrose card has evolved into a subtle, powerful weapon
In the early 1990s a brilliant marketeer named Terry Leahy introduced a loyalty card that changed everything…
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News
myWaitrose loyalty card now 'used for half of all sales'
Two years after Waitrose launched myWaitrose, half the supermarket’s sales are now coming through the loyalty card.
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News
Waitrose Christmas ad plays up charity credentials
Waitrose has highlighted the work the supermarket does for charities and local communities in its Christmas ad campaign.
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Comment & Opinion
Supply chain agility
Waitrose’s increased focus on improving stock availability highlights the importance of a robust and agile supply chain…
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News
Waitrose sausages win gold award
Waitrose has won the multiple retailer category in this year’s British Sausage Week awards…
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News
Waitrose website comes top for customer satisfaction
Customer feedback about Waitrose’s website has improved dramatically over the past two years.
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News
Waitrose makes improving availability its top priority
Waitrose is ramping up its efforts to tackle longstanding issues with availability…
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News
Waitrose fortifies wine team with new appointments
Waitrose is beefing up its online wine business by appointing a new dedicated online wine buyer.
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News
Own-label petcare sharpens claws with major increase in deals
Own label and brands have been at it like cat and dog in the past year as both have sharpened their promotional claws…
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Grocer 33
Waitrose Cheltenham
Our success is down to the staff and it’s nice that they get recognition for that…
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Analysis & Features
Ocado’s app top in first mobile 33
In our first-ever mobile shopping Grocer 33 - in which mystery shoppers used an iPhone to order their groceries…
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News
Waitrose upgrades website but where's the mobile app?
The Waitrose website was offline for more than 24 hours this week as it introduced a “significant” upgrade to its online s…
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News
Waitrose’s online shop adds ‘multi-search jotter’
Waitrose has revamped its online shop in an effort to make it easier to navigate and buy regularly purchased items.
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News
Waitrose to age beef for longer, Leerdammer back on TV
Waitrose has launched a new range of dry-aged premium Hereford beef…
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News
Waitrose ramps up 10% off deal for myWaitrose card holders
Waitrose has taken aim at Tesco in a new campaign to promote an extension of its 10% off deals for myWaitrose cardholders.
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News
Waitrose serves up Bowl chilled soups
Waitrose is launching a new chilled soup brand called Bowl next week, going after the young consumer crowd.
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News
Waitrose trumpets British apple selection with Alan Titchmarsh ad
Waitrose is lauding its British sourcing credentials in its latest ‘The Story of…’ TV ad to promote the 50 British apple varieties it stocks.
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News
Waitrose plots e-commerce depot for South London
Waitrose is planning to open a second e-commerce depot in Coulsdon, South London, in a move that will double the number of online delivery slots available to shoppers in London.