Waitrose, Booths shake on surprise buying alliance

Waitrose has signed a surprise deal with supermarket rival Booths to pool their resources and share buying duties on a range of products. Booths, which enjoys a similarly upmarket reputation to its larger partner, will co-operate with Waitrose on sourcing a number of products in a bid to lower costs.

 

Already have an account? Sign in here

You’ve used up your article allowance

Sign up to read more stories for free

Register now