Gary Lineker is to be ordered about by two of his former bosses in the latest ad for Walkers.
Former England gaffers Terry Venables and Sir Bobby Robson have signed on the dotted line to be reunited with their former charge.
In the ad, set to hit screens on February 4, both will be seen trying to exert influence on Lineker as he once again schemes to get hold of a pack of his beloved Walkers.
Newcastle United boss Robson, who managed Lineker throughout most of his England career, will be seen as an angel while Venables, who took charge of the star during his days at Tottenham, plays a devil.
In the first of two commercials, Venables encourages Lineker to steal a packet of Cheese and Onion crisps from a child while Robson urges him to do the right thing and leave the child, and the crisps, alone.
A second ad featuring the trio, due to be filmed next month, will be shown in March.
Walkers brand manager Victoria Roberts said: “We are delighted to have signed Sir Bobby and Terry.
“It is fantastic to have three football icons appearing in our adverts.”
Meanwhile, Walkers is gearing up for its first new on-pack initiative of the year after signing a deal with car maker Ford.
The £6.8m promotion, running for eight weeks from February 23 across key Walkers lines, will offer consumers the chance to win one of 150 new motors.
In addition, 17 million free packs will be given away and the promotion will be supported by new TV advertising.
Simon Mowbray
Former England gaffers Terry Venables and Sir Bobby Robson have signed on the dotted line to be reunited with their former charge.
In the ad, set to hit screens on February 4, both will be seen trying to exert influence on Lineker as he once again schemes to get hold of a pack of his beloved Walkers.
Newcastle United boss Robson, who managed Lineker throughout most of his England career, will be seen as an angel while Venables, who took charge of the star during his days at Tottenham, plays a devil.
In the first of two commercials, Venables encourages Lineker to steal a packet of Cheese and Onion crisps from a child while Robson urges him to do the right thing and leave the child, and the crisps, alone.
A second ad featuring the trio, due to be filmed next month, will be shown in March.
Walkers brand manager Victoria Roberts said: “We are delighted to have signed Sir Bobby and Terry.
“It is fantastic to have three football icons appearing in our adverts.”
Meanwhile, Walkers is gearing up for its first new on-pack initiative of the year after signing a deal with car maker Ford.
The £6.8m promotion, running for eight weeks from February 23 across key Walkers lines, will offer consumers the chance to win one of 150 new motors.
In addition, 17 million free packs will be given away and the promotion will be supported by new TV advertising.
Simon Mowbray
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