Archive of all Walkers articles
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NewsDoritos Dinamita hits UK as PepsiCo taps demand for spicy snacks
‘Gen Z are driving the demand for bold and exciting flavours,’ said PepsiCo
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NewsThe Curators spoofs Walkers with ‘Dyer snacks’ billboard campaign
The stunt is projected to have made one million impressions across social media platforms
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NewsDoritos launches square chips and new flavours in Minecraft promotion
Shoppers who find one of the rare chips will win a cash prize of up to £10k
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NewsDoritos teases square tortilla chips NPD in Instagram post
‘I refuse to eat a square Dorito,’ one shopper commented
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NewsWalkers eyes launch for customisable air fryer potato snacks
The crisps giant has applied to register ‘Walkers your way’ as a trademark
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Comment & OpinionWalkers’ Dry January push shows moderation has gone mainstream
Dry January 2025 is officially underway, bringing with it a flurry of activity from the usual suspects... and Walkers
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NewsPepsiCo adds Extra Flamin’ Hot Walkers crisps in limited-edition launch
The launch is being backed by a multimillion-pound marketing push
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Analysis & Features2024 in grocery: Seven trends that influenced food and drink innovation
From Wicked collabs to the K-food wave, we look at the inspiration behind grocery’s most significant trend-led food and drink launches for 2024
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NewsCity snapshot: Walkers’ revenue jumps despite volume struggles
Walkers Crisps has lost more sales this year after average prices increased 4.1%, according to The Grocer’s Top Products survey.
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Comment & OpinionCrunch time for Doritos as PepsiCo bites the bullet on HFSS
PepsiCo is taking its commitment to ‘healthier snacking’ seriously. And health campaigners are already applauding the news
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NewsPepsiCo reformulates Doritos to make them non-HFSS
The reformulated chips contain 24% less salt and 15% less fat than the previous recipe
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NewsPepsiCo targets Gen Z with ultra-spicy Doritos pipeline
Over recent weeks it has applied to register ‘Ignite’, ‘Exxtra Flamin’ Hot’ and ‘Exxtreme Heat’ as trademarks
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NewsWalkers and Heinz launch trio of ‘sandwich inspired’ crisp variants
The launch coincides with the return of Walkers’ ‘CrispIN vs CrispOUT’ campaign
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NewsPepsiCo invests £13m into ‘extensive upgrade’ of Doritos site
Work to install a new manufacturing line will commence in August
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NewsWalkers adds non-HFSS Wotsits and Monster Munch
The snacks, available in three new flavours, are made with chickpea
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NewsFrazzles and Walkers crisps safe from EU ‘smoky bacon ban’, says PepsiCo
Member states endorsed a proposal by the European Commission to phase out eight smoke flavours in April
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Analysis & FeaturesWhy are sports stars investing in food and drink and how can you sign one up?
Major sporting heroes are increasingly investing in food and drink brands, lending products star power and health cred. How do the deals kick off?
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Analysis & FeaturesShrinking the innovation deficit: Strategies for distinctive new products
Researchers have come up with a metric to define distinctive innovation – and found it’s lacking. So why should developers push the boat out?
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NewsPepsiCo to deliver Walkers crisps in trucks powered by cooking oil
It claims the move will help it save 13,000 tonnes in greenhouse gas emissions by the end of 2024
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Analysis & FeaturesAre fmcg sports sponsors losing out to eastern rivals?
Fmcg brands are facing increased competition in the sporting sponsorship space from a new breed of businesses. What are the implications?