Archive of all Walkers articles – Page 2
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News
PepsiCo to deliver Walkers crisps in trucks powered by cooking oil
It claims the move will help it save 13,000 tonnes in greenhouse gas emissions by the end of 2024
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Analysis & Features
Are fmcg sports sponsors losing out to eastern rivals?
Fmcg brands are facing increased competition in the sporting sponsorship space from a new breed of businesses. What are the implications?
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Category Report
Crisps, nuts & bagged snacks trends 2024: How spicy flavours are dominating
Spicy flavours are taking off in bagged snacks. So, how big can this fiery trend get? And is there still room for traditional tastes?
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Analysis & Features
Plastic to paper: the next phase of the packaging revolution
Brands are debuting paper alternatives to plastic-based crisp packets, margarine tubs and sweet wrappers. But these innovations come with their own technical and cost implications. So how much progress are brands making and is a wider rollout imminent?
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News
PepsiCo introduces paper outer for Snack a Jacks multipacks
It follows PepsiCo’s introduction of a paper outer for Walkers Baked in 2023
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News
PepsiCo brings trio of Extra Flamin’ Hot crisps to UK retail
‘Shoppers are looking for elevated snacking experiences and intense flavours,’ said PepsiCo
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News
Sensations adds ‘classic’ crisps aimed at over-55s
Offering a ‘modern twist’ on traditional flavours, the crisps were ‘sure to be a hit with shoppers’, according to Walkers
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Comment & Opinion
Marmite could be the making of Tayto Group’s growing sales
When Walkers announced it had stopped making Marmite crisps to “enable us to focus our efforts on making more of the flavours crisp fans love the most”, there seemed to be a point missing
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News
Marmite teams up with Tayto to launch branded crisps range
It comes after Walkers discontinued its Marmite variant at the end of 2023
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News
Walkers adds trio of vegan crisp flavours for Veganuary
All three variants are HFSS compliant and are claimed to offer ‘authentic meat and cheese flavours’
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News
Doritos eyes UK launch for Takis-style Dinamita snacks
The spicy, taquito-style tortilla chips made their US debut in 2012, initially launching in Chile Limon and Nacho Picoso variants
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Rankings
Bagged snacks 2023: Crisp brands prioritise exciting NPD
Creating excitement in bagged snacks will be crucial for brands overall as they work to claw back volumes
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News
Walkers makes Sunbites HFSS compliant and unveils recycled plastic packs
Experts at PepsiCo’s R&D centre in Leicester ran four trials over six months
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News
Crave to overhaul snacks range following legal challenges
The startup has changed the name of three of its products following conversations with PepsiCo and Ferrero
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News
Walkers unveils Wotsits, Monster Munch and Doritos-inspired crisps
The flavours of three ‘iconic’ brands will feature on a traditional Walkers potato crisp base for a limited time
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Category Report
Does ‘plant-based’ need to signify a healthy diet? Healthier snacking category report 2023
For a long time, vegan was shorthand for health in the snacking arena. A new crop of brands like Crave are going the opposite way
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News
Walkers claims it is halfway to healthier snacks sales target
The company said it was halfway towards its goal for 50% of sales to come from non-HFSS snacks or portions of 100 calories or fewer
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Category Report
Why are nut sales falling? Nuts category report 2023
Sales of nuts have tumbled as Brits reach instead for a packet of crisps. What can suppliers do to reverse the decline?
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News
Walkers invests £14m into sustainable packaging moves
The crisps giant claims the move will remove 250 tonnes of virgin plastic from its supply chain annually
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News
Doritos adds pizza-inspired flavours to attract gen Z shoppers
It comes as part of a larger innovation push by PepsiCo to recruit younger shoppers to its snacking range