Archive of all Walkers articles – Page 3
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NewsWalkers apologises to shoppers for shortages with ‘humble pie’ ad
The brand’s crisps have been hit by major supply disruption since October after an IT upgrade at the brand’s owner PepsiCo
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NewsQuaker Oats falls victim to supply issues after PepsiCo IT upgrade
PepsiCo confirmed the upgrade had disrupted the supply of Quaker Oats after shoppers took to social media to complain about shortages
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NewsWalkers crisps hit by supply disruption after IT upgrade at PepsiCo
The Grocer understands PepsiCo has asked customers across the trade to slash one entire promotional cycle from shelves and remove Walkers products from off-shelf feature space
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Analysis & FeaturesLockdown snacking, healthy options and recycling: 10 charts explaining UK attitudes to bagged snacks
How are health and sustainability concerns changing the way we snack?
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NewsWalkers takes Max Strong brand into nuts with new trio
The PepsiCo-owned brand has created a trio of double-coated peanuts
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NewsWalkers celebrates local restaurants with four limited-edition flavours
A supporting on-pack promotion will offer shoppers a £5 discount at over 3,000 participating restaurants
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NewsWalkers targets health-conscious shoppers with calorie-focused campaign
The activity will run across multipack formats of Walkers’ Wotsits, Quavers, French Fries, Squares, Snack-a-Jacks, Frazzles and Chipsticks brands
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RankingsBritain’s Biggest Brands 2021: the top 100
The biggest food and drink brands in the UK, ranked by sales
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Comment & OpinionColonel Lineker helps answer Walkers’ KFC question
“KFC flavoured crisps: it’s a no-brainer.” Walkers’ latest ad begins with a bold statement, which it then wittily interrogates
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NewsMonster Munch goes Giant with bigger bags duo
The launch marks the first NPD from Monster Munch in a decade
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NewsWalkers teams up with KFC for pair of new fried chicken Max crisp flavours
The flavours will launch with a limited promotion offering shoppers a two for one KFC meal with every pack
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Comment & OpinionWalkers' potato play shows the benefits of cross-category collaboration on carbon
Walkers wants to bring potatoes “full circle”, using innovative new carbon capture technology
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Comment & OpinionWalkers gives it large with Wotsits Giants campaign
The ad for the lengthier, more girthsome snacks plays on their priapic qualities
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NewsDoritos to challenge Pringles with Stax canisters launch
The chips have been given a new shape “optimised to fit their unique packaging”
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NewsWalkers teams up with restaurant chains for Taste Icons crisps range
It has partnered with five UK restaurants for the limited-edition flavours
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Comment & OpinionMaximum cringe as Walkers’ rap flops
Flavour-explosion food shots intercut with footage of funky youngsters chomping on snacks
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NewsWotsits brings back two discontinued flavours - Flamin’ Hot and BBQ Beef
BBQ beef will return with a new name
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Comment & OpinionMariah Carey delivers shattering performance for Walkers
Mariah Carey is indelibly associated with Christmas, and famously picky about snacks
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NewsMariah Carey to be face of Walkers Christmas campaign
It is 25 years since Carey’s festive hit, All I Want For Christmas Is You, was released
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NewsWalkers axes Tear ‘n’ Share range after dive in sales
The lineup of thicker cut crisps made its debut in early 2016