Archive of all Walkers articles – Page 3
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InterviewsPepsiCo boss Jason Richards on ‘walking the talk’ with Walkers
PepsiCo boss Jason Richards has bold plans, and nothing – not a factory shutdown, nor soaring prices nor the HFSS clampdown – is going to stop him
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NewsWalkers adds duo of non-HFSS Max Strong flavours
The NPD catered to the demand for ‘exciting new flavours’ which were non-HFSS, said Walkers
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NewsWalkers to make 50% of sales from ‘healthier’ snacks by 2025
The crisps giant is making an initial investment of £35m over the next three years to ‘dramatically shift its snacks portfolio’
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NewsWotsits adds duo of Crunchy snacks and prawn cocktail Giants
It comes after the success of Wotsits Giants had ‘made us realise that shoppers want us to go bigger and bolder when it comes to introducing new ranges’, said the brand
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NewsWalkers calls time on crisp packet recycling scheme
The scheme, which was launched in 2018 in partnership with TerraCycle, will end on 25 April
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Comment & OpinionWalkers’ in-bag camera captures crisps love
Walkers cutely addresses its recent supply problems in its new ad, which is soundtracked by Madness’ ‘It Must Be Love’
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NewsWalkers kicks off massive ad push as service recovers
The TV and digital push would ‘strengthen the nation’s love for the brand, whilst reminding crisp fans everywhere that simply no other brand compares’, said Walkers
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Comment & OpinionWalkers and Comic Relief encourage Christmas chat
It’s not surprising to learn Walkers’ latest Christmas ad isn’t designed to shift units
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NewsSeabrook struggling to meet ‘unprecedented demand’ for crisps amid Walkers shortages
A mass of Seabrook products have been out of stock in the mults for several days, with some SKUs unavailable for weeks
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NewsWalkers crisps shortage set to extend deep into January
The crisps giant has been struck by supply issues since October - understood to be the result of an SAP upgrade at owner PepsiCo
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NewsWalkers apologises to shoppers for shortages with ‘humble pie’ ad
The brand’s crisps have been hit by major supply disruption since October after an IT upgrade at the brand’s owner PepsiCo
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NewsQuaker Oats falls victim to supply issues after PepsiCo IT upgrade
PepsiCo confirmed the upgrade had disrupted the supply of Quaker Oats after shoppers took to social media to complain about shortages
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NewsWalkers crisps hit by supply disruption after IT upgrade at PepsiCo
The Grocer understands PepsiCo has asked customers across the trade to slash one entire promotional cycle from shelves and remove Walkers products from off-shelf feature space
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Analysis & FeaturesLockdown snacking, healthy options and recycling: 10 charts explaining UK attitudes to bagged snacks
How are health and sustainability concerns changing the way we snack?
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NewsWalkers takes Max Strong brand into nuts with new trio
The PepsiCo-owned brand has created a trio of double-coated peanuts
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NewsWalkers celebrates local restaurants with four limited-edition flavours
A supporting on-pack promotion will offer shoppers a £5 discount at over 3,000 participating restaurants
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NewsWalkers targets health-conscious shoppers with calorie-focused campaign
The activity will run across multipack formats of Walkers’ Wotsits, Quavers, French Fries, Squares, Snack-a-Jacks, Frazzles and Chipsticks brands
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RankingsBritain’s Biggest Brands 2021: the top 100
The biggest food and drink brands in the UK, ranked by sales
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Comment & OpinionColonel Lineker helps answer Walkers’ KFC question
“KFC flavoured crisps: it’s a no-brainer.” Walkers’ latest ad begins with a bold statement, which it then wittily interrogates
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NewsMonster Munch goes Giant with bigger bags duo
The launch marks the first NPD from Monster Munch in a decade