All Walkers articles – Page 4
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Analysis and Features
Walkers Max Strong Chilli & Lime: acid test
The UK’s crisps sector has grown by 3.6% to £914.5m in take-home value sales amid a flurry of NPD
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News
Walkers to slash plastic by 30% across its multipacks
The plan follows Walkers’ intention to launch the UK’s first nationwide recycling scheme for plastic crisp bags
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Walkers to launch crisp bag recycling in wake of post furore
The nationwide programme will kick off in December, with full details to follow ahead of time
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Co-op working to get recyclable crisp bags on shelf
Recyclable packs would be a more credible option than compostable, said Iain Ferguson, the Co-op’s environment manager
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Indra Nooyi to step down as PepsiCo CEO after 12 years
PepsiCo has named company veteran Ramon Laguarta as Nooyi’s successor
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Walkers Sensations adds nut-based Streetmix range
The three variants are inspired by ’the street food scene of vibrant cities from around the world’
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Walkers celebrates 70 years with ‘ode to the nation’ TV ad
The seven-week campaign will celebrate ‘the moments where Walkers has been an integral part of people’s lives’
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Walkers marks 70 years with flavours from six decades
The limited-edition crisps reflect popular recipes of past decades, from the 1950s to the 2000s
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Walkers launches ‘big night in’ ads with live prize reveals
The bagged snacks giant will run three peak-time ads each Saturday for 16 weeks
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Walkers infuriates wholesalers with Booker van move
Walkers has antagonised some of its wholesalers in the wake of Palmer & Harvey’s collapse by partnering with Booker
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Sunbites adds Veggie Harvest range with multigrains and veg
The snacks are made with pea flour and whole corn
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Walkers launches Max Strong crisps to be paired with beer
With the prominent on-pack claim ‘Perfect with beer’, the snacks come in three spicy variants from medium to extra hot
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Younger shoppers help boost Walkers Sensations sales to £100m
Sensations has seen value sales increase by 16% after unveiling a “modern and stylish” new design
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Walkers UK flavours survive Choose Me or Lose Me threat
Shoppers cast 778,636 votes over the 10 weeks of the campaign
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Walkers kicks off Movie Nights streaming promotion
The push will run for the rest of 2017 on sharing bags across the brand’s core range, Bugles and Mix Ups
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Walkers to air first TV ad for Choose Me or Lose Me
Making its debut on 28 August, the Gary Lineker ad features a woman shopper unsure about which flavour to choose
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Walkers risks flavours in Choose Me Or Lose Me push
The push will see UK core variants take on popular overseas challengers, with the losers axed
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Walkers Sensations gets TV ad and 'premium' makeover
The TV spot features footage of the Rio Carnival and the Holi Festival of Colours
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Walkers highlights lower fat content in Oven Baked revamp
The brand has also added a Roasted Chicken & Thyme variant
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PepsiCo confirms it will close Walkers plant in Peterlee
The announcement comes two months after the fmcg giant said it was considering the “crucial” cost-saving move