Archive of all Walkers articles – Page 5
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NewsIndra Nooyi to step down as PepsiCo CEO after 12 years
PepsiCo has named company veteran Ramon Laguarta as Nooyi’s successor
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NewsWalkers Sensations adds nut-based Streetmix range
The three variants are inspired by ’the street food scene of vibrant cities from around the world’
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NewsWalkers celebrates 70 years with ‘ode to the nation’ TV ad
The seven-week campaign will celebrate ‘the moments where Walkers has been an integral part of people’s lives’
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NewsWalkers marks 70 years with flavours from six decades
The limited-edition crisps reflect popular recipes of past decades, from the 1950s to the 2000s
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NewsWalkers launches ‘big night in’ ads with live prize reveals
The bagged snacks giant will run three peak-time ads each Saturday for 16 weeks
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NewsWalkers infuriates wholesalers with Booker van move
Walkers has antagonised some of its wholesalers in the wake of Palmer & Harvey’s collapse by partnering with Booker
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NewsSunbites adds Veggie Harvest range with multigrains and veg
The snacks are made with pea flour and whole corn
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NewsWalkers launches Max Strong crisps to be paired with beer
With the prominent on-pack claim ‘Perfect with beer’, the snacks come in three spicy variants from medium to extra hot
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NewsYounger shoppers help boost Walkers Sensations sales to £100m
Sensations has seen value sales increase by 16% after unveiling a “modern and stylish” new design
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NewsWalkers UK flavours survive Choose Me or Lose Me threat
Shoppers cast 778,636 votes over the 10 weeks of the campaign
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NewsWalkers kicks off Movie Nights streaming promotion
The push will run for the rest of 2017 on sharing bags across the brand’s core range, Bugles and Mix Ups
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NewsWalkers to air first TV ad for Choose Me or Lose Me
Making its debut on 28 August, the Gary Lineker ad features a woman shopper unsure about which flavour to choose
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NewsWalkers risks flavours in Choose Me Or Lose Me push
The push will see UK core variants take on popular overseas challengers, with the losers axed
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NewsWalkers Sensations gets TV ad and 'premium' makeover
The TV spot features footage of the Rio Carnival and the Holi Festival of Colours
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NewsWalkers highlights lower fat content in Oven Baked revamp
The brand has also added a Roasted Chicken & Thyme variant
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NewsPepsiCo confirms it will close Walkers plant in Peterlee
The announcement comes two months after the fmcg giant said it was considering the “crucial” cost-saving move
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NewsWalkers to give away £2m in Pay Packet promotion
The on-pack push will offer the chance to win cash amounts equivalent to average salaries
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NewsWalkers to hand out Cheers & Onion crisps to Leicester fans
Home supporters at the Champions League game tonight will be encouraged to take selfies with the pack
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NewsWalkers to roll out premium Mediterranean crisps duo
NPD is based on the Lay’s Artesanas line well-established in Spain
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NewsWalkers redesigns packaging for Crinkles brand
PepsiCo-owned Walkers hopes the new packs will drive sales following a 7.1% drop in value