Archive of all Walkers articles – Page 5
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NewsWalkers kicks off Movie Nights streaming promotion
The push will run for the rest of 2017 on sharing bags across the brand’s core range, Bugles and Mix Ups
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NewsWalkers to air first TV ad for Choose Me or Lose Me
Making its debut on 28 August, the Gary Lineker ad features a woman shopper unsure about which flavour to choose
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NewsWalkers risks flavours in Choose Me Or Lose Me push
The push will see UK core variants take on popular overseas challengers, with the losers axed
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NewsWalkers Sensations gets TV ad and 'premium' makeover
The TV spot features footage of the Rio Carnival and the Holi Festival of Colours
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NewsWalkers highlights lower fat content in Oven Baked revamp
The brand has also added a Roasted Chicken & Thyme variant
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NewsPepsiCo confirms it will close Walkers plant in Peterlee
The announcement comes two months after the fmcg giant said it was considering the “crucial” cost-saving move
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NewsWalkers to give away £2m in Pay Packet promotion
The on-pack push will offer the chance to win cash amounts equivalent to average salaries
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NewsWalkers to hand out Cheers & Onion crisps to Leicester fans
Home supporters at the Champions League game tonight will be encouraged to take selfies with the pack
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NewsWalkers to roll out premium Mediterranean crisps duo
NPD is based on the Lay’s Artesanas line well-established in Spain
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NewsWalkers redesigns packaging for Crinkles brand
PepsiCo-owned Walkers hopes the new packs will drive sales following a 7.1% drop in value
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NewsWalkers rapped by ASA over unfair holiday competition
Omission of letter swap limitations from promotional material “was likely to disappoint consumers”
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NewsWalkers Spell & Go competition investigated over ‘missing’ letters
Consumers claim C, D and K are missing but Walkers has defended the competition and says all letters are present
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NewsWalkers rolls out Salt & Victory crisps to Leicester shops
Profits will go to the LCFC Foxes Foundation, which raises funds for regional charities
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Comment & OpinionWalkers could do more to capitalise on Leicester City
Walkers could do more to capitalise on Leicester’s astonishing feat
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NewsWalkers leads celebrations as brands mark Leicester City win
The snacks brand will hand out special-edition bags of ‘Salt & Victory’ in the streets of its home city
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NewsWalkers to bring Bugles snacks brand to the UK
The crisps supplier wants to add ’mischievous family fun’ to the category
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NewsWalkers launches Tear 'n' Share in packs that turn into bowls
The thicker-cut crisps are available in five flavours for sharing
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NewsProfits fall at Walkers despite sales boost
Walkers Snack Foods saw operating profits drop by 13.5% in the year to 27 December 2014 despite a healthy rise in revenues.
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NewsWalkers Sensations launched into savoury snacking biscuits
Walkers is expanding its Sensations sub-brand into the burgeoning savoury snacking biscuit category…
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NewsWalkers mixes up tastes and textures with new MixUps range
Walkers is introducing a range of snacks containing a mixture of flavours and textures in the same bag.