Archive of all Walkers articles – Page 7
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NewsWalkers' standard crisps undercut by posher stablemates
The standard Walkers crisps brand is being significantly undercut by its more premium stablemates.
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NewsWalkers Crisps rapped by ASA over competition failings
Snack giant Walkers has been rapped by the UK’s advertising watchdog the ASA after it found it had not made enough effort to track down competition prize winners.
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NewsWalkers crisps promotion highlights UK sourcing
Walkers is promising consumers a win in every pack in a promotion inspired by its use of UK-sourced ingredients…
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NewsWalkers offers parents variety with Mighty Lights kids' snacks
Walkers is expanding its kids’ snack line-up with new brand Mighty Lights…
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NewsPeter Charles takes helm of marketing at Walkers
PepsiCo has promoted Tropicana marketing boss Peter Charles to the position of Walkers marketing director…
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NewsWalkers asks Tesco shoppers to do it a British flavour
Walkers crisps has this week resurrected its hugely successful Do Us A Flavour promotion – as a Tesco exclusive…
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NewsWalkers launches mainstream snack brand TigerNuts
Walkers is looking to take a bigger bite out of the flavoured nuts market with a new snack brand…
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Comment & OpinionWalkers takes gurning Gary Lineker on a tasty tractor trip
Gary Lineker returns for another Walkers ad, this time pushing the brand’s ‘home grown’ relaunch…
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NewsGolden Wonder challenges Walkers over crisp packs
Golden Wonder has launched a campaign for cheese & onion crisps to be sold in green packs and salt & vinegar in blue…
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NewsWalkers adds Hoops and Crosses to its healthier range
Walkers is expanding its healthier baked snack range with ‘noughts and crosses’ shapes and a new Baked Stars flavour…
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NewsGary Lineker goes local in latest Walkers crisps TV ad
PepsiCo brand Walkers will be back on TV next week with what it claims is its biggest push to date…
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NewsWalkers' meat decision sees vegetarians switch to rival brands
Walkers’ decision to add meat to its previously vegetarian bacon and chicken crisps has outraged vegetarians…
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NewsWalkers gives local flavour to crisps with British sourcing
Walkers has started using British-sourced ingredients to flavour its core range of crisps….
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NewsExtra Crunchy crisps get image update
Walkers has revamped its Extra Crunchy crisps range and added two new flavours to the line. The packs have gained…
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NewsWalkers crisps packets turn into 'real-time' barometer
Walkers has launched an augmented reality push to help consumers decide if they should eat lunch indoors or…
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Analysis & FeaturesEven better than the reality thing
Walkers and Tesco are among a host of brands to have embraced augmented reality. Others are sure to follow. So if the last decade was all about reality TV, will the next be about AR?
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NewsWalkers ploughs new Deep Ridged furrow
Walkers is taking on the likes of McCoy’s with a new crisp featuring ridges it claims are twice as deep as any other.
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NewsEveryone's a mystery shopper with new app
The likes of Red Bull, Unilever, Heineken and Walkers are preparing to unleash an army of mystery shoppers…
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NewsP&H broadens interest in foodservice
Palmer & Harvey is planning to muscle in on foodservice after buying Walkers’ van sales business Snacks Services…
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Analysis & FeaturesWalkers leads the way thanks to trade support
Despite being Britain’s biggest crisps brand, Walkers hasn’t forgotten that it’s the little things in life that count when it comes to trade relationships.