Archive of all Walkers articles – Page 7
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NewsGary Lineker goes local in latest Walkers crisps TV ad
PepsiCo brand Walkers will be back on TV next week with what it claims is its biggest push to date…
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NewsWalkers' meat decision sees vegetarians switch to rival brands
Walkers’ decision to add meat to its previously vegetarian bacon and chicken crisps has outraged vegetarians…
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NewsWalkers gives local flavour to crisps with British sourcing
Walkers has started using British-sourced ingredients to flavour its core range of crisps….
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NewsExtra Crunchy crisps get image update
Walkers has revamped its Extra Crunchy crisps range and added two new flavours to the line. The packs have gained…
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NewsWalkers crisps packets turn into 'real-time' barometer
Walkers has launched an augmented reality push to help consumers decide if they should eat lunch indoors or…
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Analysis & FeaturesEven better than the reality thing
Walkers and Tesco are among a host of brands to have embraced augmented reality. Others are sure to follow. So if the last decade was all about reality TV, will the next be about AR?
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NewsWalkers ploughs new Deep Ridged furrow
Walkers is taking on the likes of McCoy’s with a new crisp featuring ridges it claims are twice as deep as any other.
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NewsEveryone's a mystery shopper with new app
The likes of Red Bull, Unilever, Heineken and Walkers are preparing to unleash an army of mystery shoppers…
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NewsP&H broadens interest in foodservice
Palmer & Harvey is planning to muscle in on foodservice after buying Walkers’ van sales business Snacks Services…
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Analysis & FeaturesWalkers leads the way thanks to trade support
Despite being Britain’s biggest crisps brand, Walkers hasn’t forgotten that it’s the little things in life that count when it comes to trade relationships.
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NewsGina the Cleaner leads champs at Grocer Golds
Georgina Lester from Morrisons in Strood was crowned as The Grocer’s first Hidden Hero at last night’s glittering Gold Awards.
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NewsPepsiCo in major recruitment drive for Walkers
PepsiCo has announced a major recruitment drive for Walkers as part of a £15.2m investment in its manufacturing site in Leicester.
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NewsWalkers reveals its three mystery flavours
Walkers has unveiled the identity of the three mystery flavours it launched in January.
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Analysis & FeaturesWhy are suppliers so keen on PMPs?
PepsiCo recently launched price-marked packs of Walkers Crisps - and it’s not the only one looking to gain from the dopamine rush.
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NewsWalkers price-marks single packs for first time
Walkers has launched its first price-marked packs on standard bags to help indies boost sales.
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Comment & Opinion
Carbon label still relevant
In response to your recent article we wanted to clarify the role of the carbon label within our overall supply chain footprinting…
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NewsNew Walkers flavours will test the tastebuds
Walkers is rolling out three new crisp flavours this week - but won’t be telling shoppers what they are.
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Comment & Opinion
The best innovation of 2011 tells us about society
As the old saying goes, “if it bleeds, it leads”. And there’s no shortage of bloodletting in The Grocer’s Top…
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NewsLineker low-profile as Walkers switches tack
Gary Lineker is to take a back seat in the latest ad for the Walkers range following a brand revamp. The former England striker has been associated with Walkers for almost 20 years.
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NewsMicozzi replaces Lyons as Walkers marketing head
Walkers Crisps has appointed Sebastian Micozzi as its new head of marketing, following the departure of Greg Lyons last month. Lyons has been promoted to vice president, marketing of PepsiCo Beverages Canada, where he will report...