Handheld ice cream
Magnum piles on the Gallic charm in this stylish ad for its new range of ice creams inspired by French patisserie. The ad opens with a beautiful actress receiving a text message that prompts her to run off a movie set and through the streets of Paris (proving herself a creditable long-distance runner) to enjoy an ice cream with her handsome man-friend. She could be kicked out of Equity for behaving like that.
See the full list of The Grocer’s Top Campaigns of 2013.
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