Wall's is launching a mini Cornetto to appeal to more health-conscious consumers who want portion-controlled treats.
The launch of Cornetto Minis, which is part of a range of new summer products from the Unilever-owned brand, comes after the unveiling of similar mini formats from Mars UK and sister brand Magnum.
"Consumers are increasingly looking for greater control over portion sizes, while still maintaining the treat factor within their diet," said Wall's brand manager Iain Brooksbank.
"Consumers will now be able to buy Cornetto ice cream in a format that suits their snacking needs better."
Unilever also hoped to create a bigger sharing market within ice cream and avoid relying so heavily on summer sales, he said.
Unilever is investing £1.5m in promoting the Wall's brand in 2008. This will also support the summer launch of what it claims is the first probiotic lolly.
The bottle-shaped stick ice cream contains fresh milk, provides 30% of the recommended daily allowance of calcium and contains no artificial colours or flavours.
The multipack of six lollies is targeted at the growing market for healthier after-school childrens' snacks and will launch under the Wall's Milk Time umbrella brand, which includes Mini Milk, said Brooksbank.
The NPD also includes two products launching into the impulse sector. One is the extension of its Cornetto Disc brand to a cheesecake-flavoured Frutti option and the other a football-themed stick ice cream lolly for children.
Footballissimo, which is shaped like a football and comes on a collectible whistle stick, is intended to win over children during this year's summer of football.
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