Archive of all Warburtons articles
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RankingsBakery & bread 2024: Brits plump for speciality bakery lines
As fewer standard loaves go through tills, brands are capitalising on the growth of more speciality items
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NewsWarburtons adds former Irn-Bru boss Roger White to its board
Warburtons has appointed former AG Barr boss Roger White to its board to support the bakery giant’s long-term growth, The Grocer has learned
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NewsWarburtons launches Belgian waffles range into Tesco
One in five UK households are eating waffles at home, according to NIQ data
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NewsWarburtons sees record sales in tough wrapped bread category
Bakery giant Warburtons shrugged off the declining wrapped bread category to post record sales and profits last year
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Category ReportBread trends 2024: White bread becomes UPF villain
Sliced white bread has become the symbol of the growing ultra-processed foods debate. What impact has that had on sales? And how are brands fighting back?
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Comment & OpinionUltra-Processed People: Dr Chris van Tulleken’s ‘incendiary’ new book hurts
TV doctor’s dissection exposes food industry’s underbelly in painstaking, gory, unanesthetised detail
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NewsThe Artful Baker collapses under weight of cost pressures
The Dorset-based business, which also starred on Channel 4’s Aldi’s Next Big Thing, appointed liquidators from Leonard Curtis on 5 April after experiencing cashflow issues in recent months
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Analysis & FeaturesBakery & Bread 2023: White sliced benefits from cost-cutting
The death of white sliced bread has been greatly exaggerated. So suggests this year’s performance
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Comment & OpinionBabybel breaks the mould with bold move set to thrill generation TikTok
It is the biggest cheese category launch of the week – possibly even the year – and that’s not speaking figuratively
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News‘Wholemeal’ 50/50 loaves may be instructed to relabel
Use of the word ’wholemeal in the naming or advertising’ of products that contain a blend of wheat flours is prohibited, according to Defra
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Comment & OpinionSamuel L Jackson raises righteous fury on Warburtons’ behalf
Jackson brings some Pulp Fiction style anger to the role of Jonathan Warburton
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NewsWarburtons casts Samuel L Jackson as chairman in new TV ad
The bakery behemoth has become known for its star-studded adverts, featuring the likes of George Clooney, Robert De Niro and Sylvester Stallone
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NewsWarburtons profits hit by soaring input costs
Soaring input costs have slashed profits at baker Warburtons, though it has continued to grow sales in a “very competitive” market
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Category ReportCan bakers make premiumisation pay? Bread category report 2023
Brands are struggling in the cost of living crisis – especially in wrapped bread. But they are fighting back with savvy innovation
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NewsWarburtons gives its crumpets the Thins treatment
Thins are made with the same ingredients as the originals, but are HFSS-compliant and provide just 61 calories each
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NewsMedia Bites 4 April: John Lewis, Warburtons, L’Oréal
A self-published author who sued John Lewis over its 2019 Christmas advert about a trouble-making dragon has lost her case.
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NewsWarburtons hires new managing director from Samworth Brothers
Samworth senior commercial director Mary-Ann Kilby will join Britain’s biggest bakery in September
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Analysis & FeaturesIs the first ‘sourdough code’ a good solution to ‘sourfaux’?
ABIM’s definition of sourdough has already come under fire
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NewsShrinkflation hits Warburtons Soft Pittas
Consumer testing found people favoured paying the same for fewer pittas, rather being charged extra for the original five-pack
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KVI TrackerPrice hikes make 5-a-day more expensive, reveals KVI tracker
Fruit & veg prices are on the rise this week, with rising energy costs making it more expensive for Brits to eat healthily. Potatoes, cucumbers, oranges and mushrooms all rose in price over the past seven days, according to The Grocer’s latest Key Value Items tracker. Maris ...