All Warburtons articles
-
News
The Artful Baker collapses under weight of cost pressures
The Dorset-based business, which also starred on Channel 4’s Aldi’s Next Big Thing, appointed liquidators from Leonard Curtis on 5 April after experiencing cashflow issues in recent months
-
Analysis and Features
Bakery & Bread 2023: White sliced benefits from cost-cutting
The death of white sliced bread has been greatly exaggerated. So suggests this year’s performance
-
Comment and Opinion
Babybel breaks the mould with bold move set to thrill generation TikTok
It is the biggest cheese category launch of the week – possibly even the year – and that’s not speaking figuratively
-
News
‘Wholemeal’ 50/50 loaves may be instructed to relabel
Use of the word ’wholemeal in the naming or advertising’ of products that contain a blend of wheat flours is prohibited, according to Defra
-
Comment and Opinion
Samuel L Jackson raises righteous fury on Warburtons’ behalf
Jackson brings some Pulp Fiction style anger to the role of Jonathan Warburton
-
News
Warburtons casts Samuel L Jackson as chairman in new TV ad
The bakery behemoth has become known for its star-studded adverts, featuring the likes of George Clooney, Robert De Niro and Sylvester Stallone
-
News
Warburtons profits hit by soaring input costs
Soaring input costs have slashed profits at baker Warburtons, though it has continued to grow sales in a “very competitive” market
-
Category Report
Can bakers make premiumisation pay? Bread category report 2023
Brands are struggling in the cost of living crisis – especially in wrapped bread. But they are fighting back with savvy innovation
-
Comment and Opinion
Ultra-Processed People: Dr Chris van Tulleken’s ‘incendiary’ new book hurts
TV doctor’s dissection exposes food industry’s underbelly in painstaking, gory, unanesthetised detail
-
News
Warburtons gives its crumpets the Thins treatment
Thins are made with the same ingredients as the originals, but are HFSS-compliant and provide just 61 calories each
-
News
Media Bites 4 April: John Lewis, Warburtons, L’Oréal
A self-published author who sued John Lewis over its 2019 Christmas advert about a trouble-making dragon has lost her case.
-
News
Warburtons hires new managing director from Samworth Brothers
Samworth senior commercial director Mary-Ann Kilby will join Britain’s biggest bakery in September
-
Analysis and Features
Is the first ‘sourdough code’ a good solution to ‘sourfaux’?
ABIM’s definition of sourdough has already come under fire
-
News
Shrinkflation hits Warburtons Soft Pittas
Consumer testing found people favoured paying the same for fewer pittas, rather being charged extra for the original five-pack
-
KVI Tracker
Price hikes make 5-a-day more expensive, reveals KVI tracker
Fruit & veg prices are on the rise this week, with rising energy costs making it more expensive for Brits to eat healthily. Potatoes, cucumbers, oranges and mushrooms all rose in price over the past seven days, according to The Grocer’s latest Key Value Items tracker. Maris ...
-
KVI Tracker
KVI tracker: Warburtons leads hikes on bread prices as energy and wheat prices bite
Russia’s invasion of Ukraine has been punishing for Warburtons, causing both wheat and gas prices to spike
-
News
Hovis launches Simple White value loaf into Tesco and Booker stores
According to one senior industry insider, the loaf had been offered to Booker as a ‘price-fighting product’ following aggressive price hikes
-
News
Jonathan Warburton returns to helm of baker as MD Neil Campbell departs
MD Neil Campbell has left after nine years in charge amid tumultous inflationary market
-
Comment and Opinion
The Grocer Cup winner Jonathan Warburton: baking’s brilliant Bolton Wanderer
The recipient of this year’s Grocer Cup, Jonathan Warburton, has grown a small family bakery into the biggest UK-based grocery brand by miles
-
News
Watch: Jonathan Warburton on winning The Grocer Cup – and his succession plans
This year’s recipient of The Grocer Cup is Jonathan Warburton, the Bolton lad who grew his small family business into a behemoth bakery brand