Archive of all Warburtons articles – Page 5
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NewsWarburtons launches its first cakes
After expanding into free-from bread and snacks, Warburtons is now moving into the cake market for the first time.
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NewsWarburtons has Christmas all wrapped up
Warburtons has rolled out its first-ever Christmas-themed wax packaging…
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NewsWarburtons enlists Brownlee brothers in marketing push
Warburtons is splashing out £5m on a marketing push to support its Half & Half lines and sandwich alternatives.
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NewsWarburtons bids a sad adieu to Le Toastie
Warburtons has quit the French market after its efforts to sell ‘Le Toastie’ proved uneconomical…
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NewsWarburtons sales break £500m barrier as profits bounce back
Warburtons profits have recovered from a tough 2011 as sales broke through the £500m mark.
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NewsWarburtons is 'biggest bakery brand in London'
Warburtons has now overtaken Hovis as the biggest bakery brand in London…
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NewsWarburtons’ Alex Mayfield to chair Federation of Bakers
Warburtons boss Alex Mayfield has taken over as the chairman of the Federation of Bakers, replacing outgoing chairman, Premier Foods’ Paul Molyneux.
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NewsWarburtons acquires Giles Foods to gain foothold in foodservice
Warburtons has snapped up speciality bread and pastry manufacturer Giles Foods in its first acquisition for 20 years.
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NewsWarburtons rebrands its Pitta Chips
Warburtons, which rebranded its free-from bread two months ago as Newburn Bakehouse, has relaunched its bagged snacks…
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NewsWarburtons to cut 28 jobs at Bolton bread roll factory
Britain’s largest bread brand, Warburtons is to axe 28 jobs at its Bolton Variety Bakery as a result of falling sales of lunch bread rolls and a £1m investment in an automated packing line at the plant.
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NewsWarburtons guns for Genius in free-from bakery
Warburtons is aiming to knock Genius off the top spot in free-from bakery after relaunching its gluten-free range….
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NewsWarburtons to spend £16m on product-based push
Warburtons has launched what it claims is the biggest-ever marketing campaign in the bakery category…
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NewsWarbies ends bread export trial to Euro Tescos
Warburtons has pulled the plug on its first overseas venture…
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NewsBread prices rocket as bakers pass on cost of poor harvest
The retail price of a loaf of bread has soared as bakers pass on the summer’s severe increases in wheat costs.
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InterviewsThe breadwinner
Commodity challenges, a boardroom shake-up and a raft of new products. What’s next for Jonathan Warburton?
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NewsWarburtons gears up to tackle bread nutrition 'myths'
Warburtons is planning to launch a major new marketing drive based around the nutritional benefits of bread…
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Analysis & FeaturesWheat price worries haven't hit the supermarkets... yet
All the warning signs are there. Wheat prices in London and Paris have leapt by a third in just a month…
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NewsWarburtons hire will help it act on impulse
Warburtons has hired Nestlé UK head of chocolate Mark Simester as its new marketing director. Simester will cross…
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NewsWarburtons on lookout for new MD as Robert Higginson moves on
Warburtons managing director Robert Higginson has left the business, just months after the departure of…
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NewsGenius alters recipe as its sales growth stalls
Genius is introducing a new recipe for its gluten-free bread after coming under increasing pressure from branded and own-label rivals.