Weetabix aiming to revive Minis brand

Weetabix Minis have been rebranded as Crispy Minis in a bid to turn around ­­flagging sales. Following a 13% year-on-year sales slump to £17.9m [SymphonyIRI 52w/e 26 March 2011], the 13-year-old brand has been repackaged and given a £4.8m…