Third-party delivery partners were a must for grocers during the pandemic. Such relationships allowed retailers to stay afloat, offer an in-demand service to customers, and hold onto valued clients in volatile times. Online grocery purchases are expected to account for at least 14% of total U.K. grocery sales by 2025. That trend comes with a price tag for traditional grocers—reliance on third-party delivery partners introduces significant risk of losing control of client relationships and data. The time for grocers to take back control of their digital strategy is now.
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