Archive of all whitepapers – Page 6
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WhitepapersSustainability – don’t stand still
Is plastic packaging your friend or foe? Are you making sustainable decisions that will retain your customers and attract new ones? Sustainability is high on every agenda and an opportunity for brands and retailers to make a difference to the planet and your bottom line.
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WhitepapersHow can food and drink manufacturers avoid supply-chain issues?
The UK food and drink supply chain is a dynamic model of speedy efficiency, so even a minor disruption such as this summer’s CO2 shortage can create a ripple effect that magnifies as it widens. In this whitepaper, the most catastrophic and high-profile supply chain breakdowns are examined to understand what went wrong and why – and, crucially, what can food and drink manufacturers avoid supply-chain issues?
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WhitepapersFood and drink report 2018
Bray Leino surveyed 1,400 consumers in London, Wales and the North East on a range of behaviours and attitudes to food and drink. What is influencing their buying decisions? What are they buying more and less of? How do they feel Brexit will impact price and quality? What are the regional differences and what does this all tell us about how food and drink brands should approach their brand-building activity?
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WhitepapersA new model for launching new products
As three in four new product launches currently fail within a year, Bray Leino’s new comms model suggests how the traditional approach can evolve to de-risk the launch process.
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WhitepapersSustainable solutions to the plastic packaging problem
The challenge faced by our industry to deliver sustainable packaging whilst minimising food waste, managing cost, and meeting modern consumer demands grows ever greater. This complex issue for retailers, FMCG brands, own-label producers and across the packaging supply chain continues to gather pace. As an industry we all recognise that finding scalable, sustainable solutions to the plastic packaging problem is key.
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WhitepapersThe power of protein: 2018 category analysis
The UK protein market has exploded. With more SKUs, NPDs and market entrants than ever before, protein popularity is prompting brands and retailers to evolve to meet the needs of increasingly health conscious shoppers.
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WhitepapersPlacing customer demand at the heart of your transformed supply chain
Supply chain transformation has turned out to be a lot harder to achieve than anyone thought, and many retailers are watching their original goals slip away in a continually changing retail environment.
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WhitepapersUnderstand why today’s consumers demand more from convenience
Convenience, a growing sector predicted to be worth £47.1 billion by 2022, used to mean an acceptance of higher prices with limited choice, but that isn’t the case today.
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WhitepapersWhite Paper: Where do students shop for groceries?
With exclusive access into 130 universities and student halls across the country, every year Dig-In Box delivers over 5 million product samples directly into the hands of UK students. In 2017 43,000 students completed our 30 question survey about their shopping habits, lifestyle and influences.
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WhitepapersWhite Paper: why the future of food and drink is plant-based
As the UK celebrates the first Plant Power Day, leading influencers, analysts and thought leaders join forces to provide a comprehensive review – and preview – of the future of plant-based food and drink.
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WhitepapersWhy 2018 is the year to focus on ‘betterment’
It’s that time of year when we pledge to be healthier, happier versions of ourselves, but for brands and retailers, committing to ‘betterment’ should last beyond January, say brand, innovation and packaging design experts Sun Branding Solutions.
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WhitepapersNine questions brands want to ask about Gen Z, answered
Never has a generation been so well connected to information, entertainment, and other people. Generation Z has been a focus for sensationalist headlines and cultural critique, but how much of it is true, and what do marketers need to do to appeal to this increasingly significant audience?
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WhitepapersWhat are the eight myths surrounding online shopping?
It might seem like online shopping is growing at an exponential rate, with new formats, new technology and new functionality emerging every day. But in reality, in-store sales still account for 95 per cent of all retail experiences worldwide, and 15 per cent in the UK.
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WhitepapersBoost productivity and empower your workforce with RPA
Retailers are under increasing pressure from new discount formats, online retailing and the introduction of the national living wage. They need new ways to boost productivity and empower their workforce to deliver great customer service – and get ahead of the competition.
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WhitepapersThree top tips to becoming the superhero of the shelf
Category management has been revolutionised. Today you need to become the superhero of the shelf to tackle the omnichannel and hyper-competitive environment. But how can you achieve this in a world where the real power rests with the shopper?
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WhitepapersChallenge illusion of innovation & unlock £3bn in value
The UK grocery market is going through a transformative phase because discounters have challenged the British public’s perception of product innovation.
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WhitepapersFood & Drink, post-Brexit. What do we care about?
A year since the EU referendum exposed striking regional divides, Bray Leino’s new report, ‘The Trouble with Bubbles’, examines regional consumer attitudes towards Britishness, health and wellness, food fads, trends and how brands are marketed.
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WhitepapersAre you ready for integrated food safety?
The implementation of comprehensive end-to-end Food Safety and Task Management strategies that utilize remote monitoring based upon IoT promise to provide businesses with a new cornerstone for building a comprehensive and preemptive Food Safety and Facilities plan.
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WhitepapersHow can the multiples beat the discounters?
Aldi and Lidl are showing continued growth, but with 94% of customers shopping at both a multiple and a discounter, and with price only the fourth most important factor to a customer, the likes of Tesco, Asda and Sainsbury’s can still beat the discounters.