Know your customer: how sales data can boost convenience profits

Convenience has enticed fmcg manufacturers in recent years, with shoppers turning to the sector for its proximity and safety during the pandemic. As lockdown eases, suppliers need detailed customer data for this burgeoning channel.

This new white paper from Acosta Europe asks industry experts how businesses can access such information, as well as how it can be used in the convenience channel. Download the paper to find out:

• The role sales data will play in convenience after the pandemic
• Why such information is now available at volume
• How data insight can precisely target customers
• Data strategies for supporting long-term growth

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