Understand how customers connect with alcohol brands

A free white paper to download now

In an occasion-driven industry like alcoholic drinks, there is not an ‘off-the-shelf’ consumer touchpoint journey.  Instead, the journey is a stitched together patchwork reflecting consumers’ experiences.  It’s not a linear, neat, step-by-step process.

GfK has vast experience in understanding consumer behaviours and experiences, and in this paper we help you to understand:

• The dynamics at play when consumers connect with alcoholic drinks brands
• Why experiences matter so much in the world of alcoholic drinks
• Why ‘in the memory’ & ‘in the moment’ approach to measuring and evaluating touchpoint effectiveness is key to brand growth

Fill out the form to download the valuable insight now.

_{Please note that any information that you supply is protected by our Privacy and Cookie Policy . Access to all documents and request for further information are available to all users at no cost. In order to provide you with this free service, William Reed Business Media Ltd does share your information with companies that have content on this site. When you access a document or request further information from this site, your information may be shared with the owners of that document or information.}