Nisa is switching all of its eggs to free range from the end of the year.
The change will mean eggs supplied to retailers via depot and from direct-to-store suppliers will all be free range. The move is designed to bring Nisa more in line with parent company Co-op’s ethical sourcing policy. All Co-op branded eggs are already free range.
The customer entry point on eggs moves from 89p, for six caged eggs, to £1 for six mixed-weight free-range eggs. As it looks to encourage shoppers to make the switch, Nisa will be running promotional activity throughout the end of December and into early 2022, starting with six large free-range eggs for £1 instead of the usual £1.39 to help drive sales.
It also said it would be investing in margin for retailers.
“We are really proud to announce we have made this commitment, which is in line with the growing public desire for more ethically sourced products,” said Nisa wholesale category controller Darren Hamilton.
“All major retailers have committed to remove caged eggs from their ranges by 2025, with more than 71% of eggs currently sold in the retail sector already being free range.
“By moving early, we are giving Nisa partners the opportunity to meet the demands of customers and capture the increasing desire to buy eggs this way.”
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