Wonka has been up to his old tricks again in the new product development lab, this time developing Fruity Wobble Drops to add to his confectionery range.
The product, which will be launched on June 27, is a bag of fruit-flavoured jelly sweets covered in either milk chocolate or caramel (rsp: 39p). It joins Nestlé Rowntree’s other Wonka-branded confectionery lines, which include Triple Dazzle Caramel, Whipple-Scrumptious Fudgemallow Delight and Nutty Crunch Surprise (rsp: 45p).
The latest addition to the Wonka brand further celebrates Nestlé Rowntree’s status as official partner of the forthcoming film Charlie and the Chocolate Factory, to be released on July 29.
As part of the tie-in, five Golden Tickets can be found inside the wrappers of the Wonka products offering winners a trip to the US where they will be given a tour of a chocolate factory.