All World Cup articles – Page 2
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NewsWorld Cup fails to grow food sales
The World Cup could not arrest the decline in food and drinks sales fell in June, according to the BRC-KPMG retail sales monitor.
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Comment & OpinionGreat digital marketing content won the World Cup this year
Which official World Cup sponsor is winning the social sharing battle? Answer: None of them…
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Analysis & FeaturesWorld Cup dream is over but promo activity still buoyant
Just days ago, bunting adorned aisles; pallets of lager, cider and crisps filled foyers; and England flags were being sold full price on gondola ends rather than flogged off at a 75% discount. England’s World Cup campaign was tragically short, but its run-up brought major changes to retailers’ promotional activity ...
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NewsWorld Cup beer sales boom... but margins take a good kicking
Brewers and retailers continued to score big volume gains in week two of the World Cup – but may have paid a penalty in lo…
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Analysis & FeaturesDeals deepen as mults fight for share of World Cup spend
The latest figures from promotions specialists Assosia show the major multiples are competing hard across the board for that all-important World Cup spend.
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Comment & OpinionEngland’s World Cup woes spark merchandise sell-off
England’s tears have barely had time to dry and already the World Cup merchandise sell-off is under way.
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NewsBeer and cider sales soar as World Cup kicks off
Football fever, coupled with good weather and Father’s Day, made last week a bumper one for the drinks industry…
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NewsWorld Cup triggers pork pie and sausage roll fever
Footie fans seem to have little interest in emulating Cup player physiques as sales of pork pies and sausage rolls soared.
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NewsFabrice Muamba wife's sauces listed in multiples
A sauce range developed by the wife of footballer Fabrice Muamba has secured its first supermarket listings…
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Comment & OpinionAdidas social media strategy finds value of true fans
How to capture the attention of your target demographic at a highly important but ‘noisy’ time?…
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NewsWorld Cup fans to score with beer and cider cheaper than 2010
Eight of Britain’s 10 biggest beer and cider brands are cheaper now than at the start of the 2010 World Cup…
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NewsCroots Farm Shop creates charity World Cup sausage range
Derbyshire farm shop Croots has created a World Cup sausage range and will donate some of the proceeds to charity…
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Comment & Opinion
The first World Cup for women too!
Only days to go until Fifa 2014 begins and excitement is reaching fever pitch…
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Comment & OpinionFrom football to the festive season where quality will be key
Retailers are not just focused on the World Cup at the moment…
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NewsTesco gets set for World Cup party at London stores
Even if England fans do end up weeping into their beer as usual, Tesco reckons it will win the World Cup in London…
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NewsCorona shortage looms in the UK, warns Molson Coors
Molson Coors has warned of a shortage of stock in the UK for AB InBev-owned Corona Mexican beer…
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Comment & OpinionWorld Cup marketing must target shoppers as well as consumers
Major sporting events like the World Cup traditionally represent a business bonanza for UK retail…
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NewsMini Babybel gets kitted out for World Cup
Bel UK is rolling out five million Mini Babybel packs with football-themed wrappers to capitalise on the forthcoming FIFA …
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Analysis & FeaturesWorld Cup Report: UK grocery gets ready for kick off
With the World Cup kicking off in June, how are suppliers and retailers preparing to cash in?…
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Analysis & FeaturesBrazil grocery country report: Supermarket samba!
Brazil is growing fast, but who are the major players in grocery, and what are UK brands doing to gain a foothold?…
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