Former Constellation Europe senior brand manager Helen Wright has been appointed by Percy Fox & Co as senior brand manager for Blossom Hill wines.
Wright had worked at Constellation for three years, developing Californian brands Turner Road and Echo Falls and on-trade brand Jack Rabbit.
Before joining Constellation, she was a new product development manager at Nestlé.
At Percy Fox & Co, Wright will report to marketing and innovations manager Emma Chamberlain, who said Wright had a wealth of experience in Californian wines and a proven track record in producing creative marketing solutions.
“I have joined the team at an exciting time for Blossom Hill, said Wright. “We are building a consumer communication programme and have a busy new product development plan for 2005.”